Charles Lau dot Com

Last few days, I was thinking when I will ever see my first page rank update. It is so exciting and yet it seems so long. Although I am getting good traffic from Google as a new blog, I don’t see any page rank for my blog. I believe the page rank system is consistently changing, while on the client side we will see only a snapshot of it being updated every certain day. I saw it in forums that it is being updated every three months.

Being Searchable
It is really good and motivated to get traffic from the search engines.  It is almost natural for any Internet user to start their look out for a new site through the search engines.  Or I should say it is being taken for granted already.  Google seems to be here to stay unless there is another search algorithm from another company which can overtake them.

Your Business Plan
While being searchable by search engines seems to be important, your business plan should be even more important since it has to do with your marketing.  In your plan, you might want to have more websites to link you because of a certain reason in your marketing technique which can be excluding the idea of a better page rank.  Or it just happens that your fans are linking you which might sometimes seem to be unnatural link.  Is it natural to ask someone to link you?

It seems to have a problem there
While Google came up with link scheme guideline, the business could come up with a plan which goes against the link scheme guideline.  And is it a crime to do such a thing?  There has always been a blind spot out there, and people are trying their very best to do their business plan according to Google Guideline!

But Google seems to have a plan
While Google is not counting on the links of the directory websites, they do give them a good page rank with the relevant searchable terms.  Just imagine technorati contains so many blogs’ feeds and is a well-known “directory” of blogs… It is natural if you search for almost any terms, technorati should come up in the results!  But it is not true here… I can find technorati website if I search for “blog ranking”… It is amazing how Google really works internally!

Luckily Google has been focusing on its technical stuff 24/7.  If they were to get off-focus to some other business which is very possible with their insider information, this whole Google business might have problem continuing… Everybody looks upon Google for their fairness as much as possible…

And of course, being fair is almost hard to be determined from people to people.  But being as fair as they could everyday consistently, I think it is the most important thing to do.

But Your Business Plan Might Be Jeopardized
So long as you are focusing on your business, even if it is against Google Guidelines, I believe they will improve their search algorithms since you have found a new loophole.  As they keep patching their bugs, it will only make Google even stronger…

So I would want to think that focusing on your business plan, while Google focusing on their page rank system, it is the most ideal situation.

Just remember that Google is always looking for fresh contents!