If somebody tells you that permission marketing means to send mass advertorial email to everybody, and have an opt-out link at the bottom, how would you react? I was totally shocked to hear that today from someone who is fluent in offline marketing. If spamming with an opt-out link is permission marketing, we should be [...]

I received an email from DealDotCom saying “The one and only Content Management System you will need is featured as Today’s Deal of the Day at…”. I have been in search for a content management system for my ease of usage. I know about Joomla’s existence. I have been playing with it for quite a [...]

It has brought into my attention when I see and hear the offline marketing experts are all talking about creating a story for their lousy products. That’s because they all think that I am lousy at marketing lousy products, which I feel it is true. To them, it is an art to understand how to [...]

I was hearing from the marketing companies (especially in Singapore) that internet marketing is not as effective as the usual TV advertising or even Radio advertising. They talk about eyeballs (in internet terms, it is known as “Impressions”). They talk about being measurable in terms of frequency and reach, which I personally feel it is [...]

This recently, I seem to be always learning something from Mike Filsaime in his internet marketing strategy. Previously, I have mentioned to you guys about buying a domain name to represent your affiliate link where we saw his affiliate link as http://quickyprofits.com/ while Jeff Mulligan – the real owner – is using http://quickieprofits.com/. This time [...]