Website Review – Are You Searching For The Right Keyword?

This review is sponsored by One Click Search Engine.

Search engines have been the main guide of the Internet for many years. Since the born of Yahoo, we have been getting access to the many websites on the Internet that we have never known. At that time, Yahoo has been manually selecting the right keywords for the right websites. Back then, we were taught to add in keywords in our own website’s meta tag. But because of the abuse of using too many irrelevant keywords, this method has been quite unsuccessful. It was until Google came to the rescue with their Page Rank algorithm. Initially, the idea of the page rank system is pretty good to stay here… But as we grow together, we get to see people using black hat seo. (SEO means search engine optimization. Black hat means a violation of the SEO rules which leads you to be banned from Google results.) This gets Google to be on their guard to protect their algorithm and to continue with the trend to improve consistently. But then again, even if you know about the white hat SEO (White hat means to use SEO correctly.) simply means those websites get to rank better than the rest… And overdoing it is almost as good as a black hat…

Introducing One Click Search Engine
Uri Lederman approached me for a review on his recent project on One Click Search Engine. You may like to think of it as a commercial search engine for all of us to use as the keywords are determined by us. This is something which you would never see it in Google, Yahoo, MSN or any other search engines that are commonly known out there. This search engine is simply showing results which are being paid for. And sponsored results usually mean the websites are either doing business, or are seeking out for an exposure in a different market place that One Click Search Engine is attracting. So when you do a simple search on the keywords, and the keyword is paid for, it will immediately show the “relevant” website as the result. And if it doesn’t show any result, alternatively it will show relevant paid keywords for you to choose from.

Let’s Have A Video Review Of This Search Engine

Doing Business With One Click Search Engine
The interesting feature about this search engine is that any particular keyword(s) is only liable to one website. This totally eliminates the extra work of doing search engine optimization on your website. There is no competition for the same keyword(s). Just remember to pay your dues for the keywords. This sounds like the usual regular payment to the classified ads to your local newspaper or an ad space with yellow pages to gain exposure to the right people at the right time who are searching for you.

Probably you are a businessman who wishes to start something online. You had your website done up properly by hiring the best web designers. You had your products and services ready by acquiring some of the best PLR products and rebranding them according to your marketing expert’s advices. You are ready for business! Out of the sudden, you realize that your website is not really searchable on the Internet (You didn’t know what is Flash but your website is built purely with it!) Your website is simply sitting there like an online brochure for you to reference your customers while you are doing direct selling. Where are all the market in the Internet going?

The above scenario is very common to anybody who is new to doing business online. One Click Search Engine is probably the first website to provide the solution to your situation by providing a similar-to-classified-ads style of placing your ads while using the common way of an Internet user to search with keywords. They don’t have to provide ad space for you. They simply allocate that keyword for you to buy and the result is your website. There will be no reference back to the search engine. It’s now between the visitor and your website.

A Well Documented Website To Assist Advertisers
Uri Lederman was very confident that I will understand this whole website quickly when he first assigned me to work on reviewing his website. And when I went through myself, it was true that this search engine has done a good job in letting its visitors understand its business. Right from the start, I can already understand something about this search engine showing sponsored results.

His FAQ page is actually good enough for me to understand this business structure. And if you are unsure of what keywords to use, he even assisted you by giving you some external links to find out from. Add this page with the pricing structure, we are ready to register for a free account to start with.

Additional Things Beside The Search Engine
I may find it weird to see a search engine that allows us to do social bookmarking. i know that this is one way to bring in the traffic from the social bookmarking websites. It just looks a little weird that I can bookmark a search engine.

This search engine has a blog as well. Blogging is also another way of attracting traffic from other search engines because they love to crawl for new articles. This blog can become a good marketing exposure which helps to build relationships with the advertisers and searchers on the Internet.

This search engine also has an affiliate program for interested parties to refer sales. Personally, I think this is a very important step to bring in more advertisers. And if this affiliate program catches the eye of a high profile internet marketer, I believe things will start to look good in the prospect of this search engine since this search engine relies a lot on traffic to provide for both advertisers and searchers.

My First Impression As A Searcher
When I first look at the search engine, I was wondering why they need to boast about being the first pay-per-keyword search engine advertising network. This has nothing to do with me. They even give remarks that the three major search engines are producing unrelated search results. And below, they talk about their technology which comes with users’ feedback. Only then did I realize that this search engine is a self-service search engine where you buy your own keyword, And if the keyword is not found, it will show other relevant paid keywords for you to choose from. It even urges you to buy this keyword if you are the webmaster or the advertiser. With this in mind, I am determined that this is a commercial search engine.

A Commercial Search Engine
Search engine is a pretty big project by itself. There is a huge programming work to be done at the backend. There is also a lot of marketing work to be done to attract both the advertisers and the interested users. Not only these two major work require lots of attention, people got to have the habit of going to their favorite search engine (because it keeps on producing promising results). In my opinion, it really doesn’t matter if this is a sponsored search engine or a natural search engine. The most important thing over here is to have a good search engine to produce great results for us. And to have great results, it simply means that there are enough number of advertisers for the search engine to produce sufficient results. It can really bore me down if most of my searches are giving me no result. Is One Click Search Engine ready to bring in swarms and swarms of traffic?

What I Like About This Search Engine
This looks like a pretty good idea to solve the common problem that Yahoo and Google are facing. While the two of them are spending money on providing free results, they struggled to bring in the dollars and cents through sponsored results and other means. And while we seem to have an ideal search engine today which is Google to give us results as accurate as possible, they seem to be wrong sometimes. And yes, we will look at the sponsored results for alternative answers to our keywords.

Having a search engine which allows us to search for sponsored results only, we know that these results are not free. These results are from the advertisers who yearn for a website exposure when you ask for it (keyword search). This is as good as permission marketing. You are not interrupted with other irrelevant results where the advertisers want you to see something that you do not know of.

One Click Search Engine is in favor of giving keywords to advertisers on a first-come-first-serve basis. There will be no bidding war. And they are paying for a period of time instead of paying for every click or every thousand impressions (A good example is Google Adwords.). This means that you can get potentially unlimited number of clicks and impressions for that given period of time for your keyword exposure.

What I May Not Like About This Search Engine
Firstly, it may sound good to invest some money in getting our keywords in this search engine. Unless this search engine is bringing in substantial amount of market exposure with huge traffic, it makes sense for us to wait right now for the traffic of One Click Search Engine to be heavy enough later to start our investment. This actually means that Uri Lederman and his team have to do a lot of work (and I believe they are already working on it) to bring in the traffic for his startup project to make us feel the importance of investing in this search engine.

Secondly, I find it pretty weird to see a search engine which is making loud noises on the front page about itself and demeaning the major search engines. What’s with the live links from his site to the major search engines for? This actually gives an internet newbie a chance to find out about its remarkable competitors unknowingly. And remarkable here means that everybody is able to give remarks about them and they simply enjoy the exposure in both good and bad. See below to see what I mean.

Conclusion
I like the idea of being assured as number 1 in a search engine. It gives a kind of identification. It’s like asking for a chocolate, and I am given Cadbury. Absolutely nothing else. And this search engine is giving us that kind of assurance! When I first looked at this website to prepare my review, I seem to have a missing picture of what this search engine is lacking. It simply delayed my time to think through carefully what’s wrong with this search engine when the whole idea of starting up and getting it to the consumers are good. Then, I have come to realize that this website needs to be crowded with people searching for keywords, and people asking for keywords to be placed with their websites. However, it is currently still at its beta testing mode. This project might take off very well if handled properly, or it might fail miserably in the end. It is definitely still at the infant stage where nobody will know if it will become the next big thing. Good luck Uri Lederman. The rest is up to you to grow this search engine business…

Find Out How One Click Search Engine Can Help You In Getting Your Website Indexed In their Website.

Tagged as: one click search engine, video review, website review