Asians Cannot Be The Target Market for Internet Marketing!

I was having a chat with my colleagues last morning about Asians buying things online. Commonly said, Singaporeans buying things based on “See-Feel-Touch” senses before they decide to open up their wallet to pay the entrepreneurs. But come to think of it, it happens not only in Singapore, but also in most parts of Asia! Probably also because of the common knowledge of Sun Tze strategies being spread amongst Asia, Asians tend to be more alert when it comes to paying money.

Though it is not really true for every single Asian because of the exposure to the other parts of the world, it is essentially hard to sell something to Asians. Try selling them with 30 days money-back guarantee… And you are almost guaranteed for doing refunds.

Well, it’s not because they want to do refunds. It’s only because they really want to pay for what they wanted. And Internet is somehow not as “real” to the Asians as walking in a shopping center. Most Asians are very particular about pricing and quality.

I know of a friend who has been doing online business selling Final Fantasy toys since 2005. He found his niche selling to non-Asians. And he had changed his car from Honda City to Subaru Imprezza… His toy business is doing quite well! And he always hates to sell to a fellow Singaporean for the toy he has… That’s because of how problematic it can be to sell to him. In just a few days, he was called in for refund…

So guys from Europe, United States and anywhere near there, if you are going to do business with the target market towards Asians, maybe you might want to consider how much the Asians know about your product before selling to them!