Bloggers Making Big Bucks

In the Business Week Review on 13 July 2007, John Tozzi wrote an article on “Bloggers Bring in the Big Bucks“.

The top bloggers being reviewed are:

1. boingboing.net
   Launched: January, 2000
   Revenue: Over $1 million a year
2. icanhascheezburger.com
   Launched: January, 2007
   Revenue: Estimated $5,600 a month based on ad rates and self-reported traffic data
3. shoemoney.com
   Launched: October, 2005
   Revenue: $12,000 a month
4. overheardinnewyork.com
   Launched: July, 2003
   Revenue: Estimated $8,100 a month based on ad rates and self-reported traffic data
5. kottke.org
   Launched: March, 1998
   Revenue: Estimated $5,300 a month based on ad rate
6. talkingpointsmemo.com
   Launched: November, 2000
   Revenue: Estimated $45,000 a month based on ad rates and self-reported traffic data
7. perezhilton.com
   Launched: September, 2004
   Revenue: Estimated $111,000 a month based on ad rates and self-reported traffic data
8. gothamist.com (and 13 other sites in the “-ist” network)
   Launched: January, 2003
   Revenue: Monthly average of $50,000 to $60,000 over the past 12 months
9. techcrunch.com
   Launched: June, 2005
   Revenue: $200,000 a month
10. gofugyourself.typepad.com
    Launched: July, 2004
    Revenue: Estimated $6,240 a month based on ad rates and self-reported traffic data
11. mashable.com
    Launched: July, 2005
    Revenue: Estimated $166,000 a month based on ad rates and self-reported traffic data
12. problogger.net (multiple sites)
    Launched: November, 2004
    Revenue: Over $100,000 a year
13. michellemalkin.com and hotair.com
    MichelleMalkin.com launched: June, 2004
    Hot Air launched: April, 2006
    Revenue: NA

While many of them are accidental entrepreneurs, they made quite a good sum of money which are very motivating to each and every blogger of us… Blogging has been a hobby-focused, and it shall always be so because we tend to do really well in hobbies! The difference between working on a job and a hobby is that you will enjoy hobby much more plus hobby activities tend to be better performing than a boring job!

Cheers to all bloggers out there! Keep doing it… I shall see you at the top!