Since 2007 when Jeffrey Zeldman blogged about “Let there be web divisions“, I have yet to see many companies having a web division today.  It is still  either falling under marketing department or IT department.  In fact, web belongs to neither of them. Who should be in charge of the web? Both marketing department and IT [...]

Long long time ago, when you are selling a certain product and you see someone else selling the same thing, you have marked that someone to be your enemies for life because both of you are trying to make that dollar from the same customer. And when it comes to marketing communications and pr, all [...]

For whatever reason it may be, it is always good to start your own online community where you have audience to hear what you have to say about your favorite topic. This recently, I have shared with a couple of friends that they should start something of their own (just like me!).  But what’s the [...]

I thought this might be an interesting idea that we should hold “Office hours” session to have a chat with your colleagues and customers about your products and services.  This idea came from Harvard Business Review when Bill Taylor thought of taking an hour or two out on every working week, and discuss about how [...]

This domain name http://www.catchcheatingspouse.sg caught my attention as it is a very catchy word which explains itself.  This domain name is currently advertised on many car bodies of the Taxi in Singapore.  It is so catchy that I just took note of it and wanted to check it out on the website. I was really disappointed [...]

I believe any company in Singapore really hoped to have the same kind of “marketing exposure” that Mas Salamat Kastari had. His photo is basically everywhere in Singapore. If you have come to Singapore recently, you would have seen his photograph for at least more than once. It has already become a norm to see [...]

In the new way of Internet marketing, everybody is very used to buying Pay-Per-Click advertising to measure their Return-On-Investment by sending massive relevant traffic into the website and see how much it converts. While that way works perfectly for many people, it didn’t work out well for most of us because of the incapability to [...]

While we are all working really hard to get our site up and running, we can’t deny that we are actually re-inventing the wheel which others have been working so hard for. What’s the use of re-invention when you can leverage on someone’s proven invention? Invention takes time and money to cultivate. And it probably [...]