by Charles on 28 June 2010
I was reading the part 1 and 2 articles from CMSWire about Goodbye Corporate Website – Hello Web Presence Management Framework? They are very interesting articles, but they are lacking of one very important point which may still take a while to have such thing happening. Senior bosses are not engaging themselves in social media [...]
by Charles on 2 June 2010
This is only my own opinion. I can still see people talking about this topic why Ad Agency cannot work on your websites recently. This theory may still be true, and when I hear how their marketing communications work, I am totally convinced not to use them for our online marketing strategies. Different marketing [...]
by Charles on 13 March 2010
Before I start, I just wish to clarify that “client computers” mean the actual desktop computer or laptop that you are holding right now. Long time ago, the client computers have very low specifications in terms of graphics, memory, hard disk and CPU speed. That’s because we rely on the centralized servers to process the [...]
by Charles on 30 December 2009
Photo Credit: Erasmus T I happened to see a tweet by @clickTRUE that they worked with Panasonic to drive quality traffic to their asia website. This is in response to my thoughts about this very simple “drive-traffic” marketing. I read through their post and come to realize that their strategy is a little weird. In short, they are [...]
by Charles on 18 December 2009
Many companies still don’t understand the whole idea about doing email blast. Many of them simply put in a “<adv>” in the email subject title, and thinking that their monotonous action will do the trick of impressing their recipients to buy their products. That is so childish, and is another number game. It’s like taking [...]
by Charles on 28 October 2009
Nothing excites me than to get the website revamp project to be on time. I’m glad that the project is turning out better and better. I really thank God for that. Also not to forget the project members within. Thank you guys!The internet seems like a code hard to crack for many people. There are [...]
by Charles on 1 September 2009
It is not surprising to me when I saw this article about “The Hidden Secrets of Online Quizzes” from PC World. Afterall, there is no free lunch in this world where you can take free online quizzes in Facebook, or in niched websites about quizzes. Online quizzes are no doubt to be entertaining to many [...]
by Charles on 29 July 2009
This post was inspired from this website which offers a better explanation of inbound and outbound marketing. I found an interesting term called “Inbound Marketing”. I think this is very relevant in today’s marketing. Most of the people out there only know about outbound marketing because that’s almost the only way that they know of. [...]
by Charles on 25 July 2009
It’s naive for any company out there to think that they can still own their reputations with their deep pockets. In the past, many companies can simply spend considerable amount of money to start a campaign to build their reputations and to manage them. That’s because broadcasting medias used to be owned by companies which [...]
by Charles on 1 July 2009
Having a marketing mind is indeed very important. But it’s a totally new ball game over here. Online speaks about just-in-time. It means that your marketing materials must come in just-in-time for that particular event to come along. It’s usually last minute, and if you manage to create this campaign over a month or so, [...]