by Charles on 13 March 2010
Before I start, I just wish to clarify that “client computers” mean the actual desktop computer or laptop that you are holding right now.
Long time ago, the client computers have very low specifications in terms of graphics, memory, hard disk and CPU speed. That’s because we rely on the centralized servers to process the information, [...]
by Charles on 30 December 2009
Photo Credit: Erasmus T
I happened to see a tweet by @clickTRUE that they worked with Panasonic to drive quality traffic to their asia website. This is in response to my thoughts about this very simple “drive-traffic” marketing.
I read through their post and come to realize that their strategy is a little weird.
In short, they are trying to drive [...]
by Charles on 18 December 2009
Many companies still don’t understand the whole idea about doing email blast. Many of them simply put in a “<adv>” in the email subject title, and thinking that their monotonous action will do the trick of impressing their recipients to buy their products. That is so childish, and is another number game.
It’s like taking several [...]
by Charles on 28 October 2009
Nothing excites me than to get the website revamp project to be on time. I’m glad that the project is turning out better and better. I really thank God for that. Also not to forget the project members within. Thank you guys!The internet seems like a code hard to crack for many people. There are [...]
by Charles on 1 September 2009
It is not surprising to me when I saw this article about “The Hidden Secrets of Online Quizzes” from PC World. Afterall, there is no free lunch in this world where you can take free online quizzes in Facebook, or in niched websites about quizzes.
Online quizzes are no doubt to be entertaining to many of [...]
by Charles on 29 July 2009
This post was inspired from this website which offers a better explanation of inbound and outbound marketing.
I found an interesting term called “Inbound Marketing”. I think this is very relevant in today’s marketing. Most of the people out there only know about outbound marketing because that’s almost the only way that they know of. But [...]
by Charles on 25 July 2009
It’s naive for any company out there to think that they can still own their reputations with their deep pockets. In the past, many companies can simply spend considerable amount of money to start a campaign to build their reputations and to manage them. That’s because broadcasting medias used to be owned by companies which [...]
by Charles on 1 July 2009
Having a marketing mind is indeed very important. But it’s a totally new ball game over here. Online speaks about just-in-time. It means that your marketing materials must come in just-in-time for that particular event to come along. It’s usually last minute, and if you manage to create this campaign over a month or so, [...]
by Charles on 27 June 2009
While the offline world is filled with lots of sponsorship and people seem to be embracing them, the online world seems to have difficulty playing the same sponsorship game as Google does not acknowledge sponsored links. We have to respect Google in their direction because they have helped to mould the rules of how Internet [...]
by Charles on 25 June 2009
Thanks KC for sharing with me this video. Everybody wants websites to link to them. It’s a great way to bring in the traffic especially when the websites are very targeted. The usual ways are to buy sponsored links (which Google don’t really like as providing “link juice”). But to think of creative ways to [...]