QR Codes

The QR Codes are taking the world by storm.  With the increasing number of users on the mobile phones, it has brought everyone of us nearer to the social media. If the social media is the one that unifies everyone of us, mobile phones are the ones that allows us to access the unified social [...]

Stop marketing and start engaging!

With the rise of Facebook, a lot of companies are becoming more personal in an attempt to reach out in this new media. If you are continuing to tell the world in an one-way communication, you are going to waste your time on social media. People dislike the kind of professionalism that you are faking [...]

Have you forgotten about the mobile market?

Today, social media is here to stay. Whenever I speak to anyone in the street, they tend to talk about social media and get really excited about how they can get started. A new market is rising together with the social media, and this is going to create more opportunities for companies. It is the [...]

What is the scope of web marketing?

Right from the start in any company, we have marketing communications (marcom) and public relations.  They deal with communications with the public and also with the journalists.  Then, it comes with information technology and information systems.  They deal with the computer needs that any company needs. Then, it comes with a blind spot of web [...]

Something about pop-up blocker and online transactions

Here’s my scenario I had faced I was trying to renew my road tax via an Internet portal today.  When the portal transferred the link to a payment site, it pops up a new window for me to ask me my choice of bank to make the payment.  I gladly chose my bank, and a [...]

You need a web team, not a superman.

It’s common.  Nothing wrong about it that a lot of companies out there are still relying one person to work on their web updates that they need.  It used to be logical back in 2007 and earlier because most of their marketing activities focused on different kinds of traditional media (Internet is ignored here).  And [...]

Website is a combination of marketing as well as sales!

Generally, many people seems not to understand that websites are not just about marketing.  It is also a robot salesman helping you to sell without the need of a human being staying 24/7 just to make sure that it is closing sales. If they can understand this simple meaning, they will put in more manpower [...]

Can we really say good bye to Corporate Websites, and say hello to Web-presence Management Framework?

I was reading the part 1 and 2 articles from CMSWire about Goodbye Corporate Website – Hello Web Presence Management Framework? They are very interesting articles, but they are lacking of one very important point which may still take a while to have such thing happening. Senior bosses are not engaging themselves in social media [...]

Don’t ever ask an Ad Agency to work on your website strategies

This is only my own opinion.  I can still see people talking about this topic why Ad Agency cannot work on your websites recently.   This theory may still be true, and when I hear how their marketing communications work, I am totally convinced not to use them for our online marketing strategies. Different marketing [...]

More powerful servers are required with the increasing needs of Internet

Before I start, I just wish to clarify that “client computers” mean the actual desktop computer or laptop that you are holding right now. Long time ago, the client computers have very low specifications in terms of graphics, memory, hard disk and CPU speed.  That’s because we rely on the centralized servers to process the [...]