If you know your company is not ready for social media, don’t start it. There are many signs telling you whether you should start social media or not. 1. Your stakeholders are not ready to support you physically. Mental support doesn’t count. 2. Many companies are built with the mindset of initiating marketing efforts, but [...]

Marketing is not a department.  It is in every department of your company in fact.  Everything that you are communicating to the public is marketing.  Whether you are in the accounting department, logistic department, legal department, IT department, etc.  So long as you are communicating to the public, you are doing marketing for the company. [...]

I went to attend an event called “The Internet Show” recently.  This is probably the first seminar that I have attended talking aggressively about Internet in various aspects such as ecommerce, mcommerce, social media, cloud computing, internet advertising and so on.  When I was attending one of the social media seminars, it brings me to [...]

Most companies who jump onto the social media bandwagon are not seeing instant results. In fact, a lot of them actually regretted started social media and it may mean a permanent decision because your fans are already there. Social media is still a website where your page is hidden right inside millions of other pages. [...]