This is one good case study for the rest of us who are learning about managing the social media. While there could have been many reasons for the CEO to remove this event at the very last minute, this is simply a move which is too drastic to make especially when people are able to [...]

In order for a company to grow big, companies have turned to automation so as to strive to become scalable. When a company is still small, they can still say “Welcome Charles.  Do you still want to have your favorite drink for your meal?”  When they grew big, they forgot their customers’ name.  But they [...]

When I was doing sales as well as my own businesses, I was taught by my mentors that I should focus on the 20% of my customers who are the best customers, and refer away 80% of my customers to other people who are wasting too much of my time.  This used to be a [...]

For many years, people have been working professionally.  They are here to sell their products and services.  They are investing in something, and they are expecting a return out of it.  This is what they called “Return-on-Investment”.  But they are missing out something over here. Yesterday, our salespeople had trained us to be aware of [...]

While working on my full time job as a senior e-marketing executive, I have the opportunity to catch up with my social media endeavors.  It has led me to discover even more things for my colleagues to explore while they can focus on the more important things. I started writing a weekly update to my [...]

It is becoming obvious that you are all just human beings.  You are the ones who stand behind your brands, talking to us.  Your brands may have been talking to us through the various medias for many years.  In our mind, your brands are so perfect that it is not very humane. Since the birth [...]

For any events out there, or any newspaper/magazine printing, or any television commercial.  They tend to have a lead time to prepare everything properly before they are being made live.  Because of the nature that they are in, they have to be scheduled accordingly. The Internet waits for no one.  You either tell us right [...]

If you know your company is not ready for social media, don’t start it. There are many signs telling you whether you should start social media or not. 1. Your stakeholders are not ready to support you physically. Mental support doesn’t count. 2. Many companies are built with the mindset of initiating marketing efforts, but [...]

Marketing is not a department.  It is in every department of your company in fact.  Everything that you are communicating to the public is marketing.  Whether you are in the accounting department, logistic department, legal department, IT department, etc.  So long as you are communicating to the public, you are doing marketing for the company. [...]

I went to attend an event called “The Internet Show” recently.  This is probably the first seminar that I have attended talking aggressively about Internet in various aspects such as ecommerce, mcommerce, social media, cloud computing, internet advertising and so on.  When I was attending one of the social media seminars, it brings me to [...]