Direct selling has always been tough. We have insurance agents, real estate agents, mlm agents and many others doing a lot of cold calling to many people who don’t want to buy.
To the direct sellers, it’s all about number game. But the number is almost as good as gambling when you only win once out of 10 times. It’s a real test of their patience and emotions because they have been stressed by their commission-based income. They simply have to make more sales.
It’s common to see these direct sellers out in the street, approaching us as though they know us, trying to break the ice within 10 seconds! If not, the talk is over!
If only these direct sellers built websites…
In my opinion, website is a way that allows us to gather a community out of it. This community is interested in something about you. It’s definitely something beneficial to them in one way or another.
These direct sellers could have spent an hour of their time doing something on the web.
It can be any of the following:
1. Blog about the benefits of having insurance. Encourage comments amongst visitors, and start pre-selling your services.
2. Write an ebook about buying and selling real estates, and visitors can get them in exchange of their emails. You can start doing permission marketing out of it.
3. Write a report about 7 ways to a better health, and request emails in exchange. You should start building a group of people interested in your products.
And the list just goes on…
It’s really not about having a fantastic looking website when you are doing direct selling.
It’s about building a community out of it.
It’s not easy, but it’s fun and it’ll just expand once you get the right formula.. 
Direct Sellers Should Consider Starting Websites!
Previous post: Should I buy Amazon Kindle DX?
Next post: How to convert your interruptive marketing strategy into permission marketing
