Every website has its core focus that they are trying to talk about.

I have started several kinds of website projects.  I tried working on my first website back in 1997 with a good childhood friend of mine.  All I needed to do is to sign up with Geocities and get my website up and running.  Later in 1998, we realize that domain names are so easily accessible.  All I did was to ask my sister to use her credit card to purchase my first domain!  That was when I had my first web hosting plan which is hosted by a company in United States.

I do realized that website has its potential to tell the world who you are, and it was really cool to have our very own homepage about ourselves.  Every website that I have created, whether it is a collaborative effort or not, seems to have its own personality which starts to surface through its design and copywriting.

Below are two examples of what I mean

When you create a website which contains all your products, the focus of this site will be more on your company rather than its products.  But when you pick one of your products and create a website out of it, the focus will be about your product more than your company.  The focus about your company will not be as strong, and I think that is very good for new product launches.

Another example will be the rising sales letters that we see out there.  It has been true and tested that sales letters have created many millionaires out there.  When a person chanced upon a sales letter, the only function that the sales letter does is to convince the visitor to buy.  It sure does turn off some of the visitors who don’t like hard selling.  But with a little pre-selling information out there about this product, the pre-sold visitors will then buy their products almost immediately because they know that they are going to benefit from it.

Don’t create too many focuses on a single website

I don’t believe a website can achieve so many things at one go.  If there is, there must have been a lot of planning and testing till it really works.  One-stop website sounds easy to create, but it is actually very much harder to maintain and to keep the visitors remember what you have to offer unless you have absolute exclusive on it.  And I personally believe that only companies who have deep pockets will be able to create a website with so many focuses because they will have so many sections to work on which requires a lot of manpower behind!

Conclusion

So, whatever website that you do, do remember what you want to achieve out of it.  That’s because your visitor will be equally as confused of what you want them to do when you have too many things on your website that you wish to tell them about!

Oh by the way, Geocities is closing this year.

Photo credit: Kashif Khawaja