I believe any company in Singapore really hoped to have the same kind of “marketing exposure” that Mas Salamat Kastari had. His photo is basically everywhere in Singapore. If you have come to Singapore recently, you would have seen his photograph for at least more than once. It has already become a norm to see his photograph. For the first time in my life, I have never seen such a “Wanted Man” photo posted like this before.
I happened to see a parody of it recently. It is no surprise that any marketer would have thought of leveraging on such an exposure that he could actually create a buzz himself. I saw this “wanted list” at the Orchard car park when I was parking my car opposite Orchard Cineleisure.
This paper is definitely not incidental. He might have thought of doing this interruption marketing many years ago. But with the continual pursuit of Singapore’s most-wanted terror fugitive, this poster is definitely going to get more attention from the public.
