How to Write Sales Pitch for an Ebook?

While my focus in this blog is more towards marketing reaching out to the mass and bringing them into your page, I would want to talk more about writing a sales pitch on your website. It might give you a better idea about converting those visitors who managed to reach your landing page. This is not talking about specific copy writing skills. But it is a skeleton of a sales copy whereby we can get to learn and test various copywriting while working hand in hand with marketing.

Identify Visitors Who Just Stumbled Upon Our Site
There are many visitors who managed to visit our site by chance, or by your marketing skills. So much so that you might want to know that these people are here for what they want. We won’t want to have 100% bounce rate in our website! Even if you managed to hire the best copywriter to write a sales copy for you, an uninterested visitor will simply move off right after your site is fully loaded!

Sidetrack a bit about attracting targeted traffic.

That is why many marketeers of the same industry out there simply work hand in hand together, to promote relevant information to their database. These kind of marketeers, as they have confessed, are not good at search engine optimization. Those marketeers – who have great information to sell – will approach marketeers with huge database of emails to sell their ebooks as affiliates. And it turned out that building a list is important in many people’s eyes.

There is also another group who focus a lot on search engine optimization. They are usually the bloggers or informative sites who market their information on both static and consistent level. Selling their products, referring other people’s products and selling advertising space. They usually build their list from their anonymous RSS subscribers. They don’t have to know who their subscribers are. So long as their subscribers are interested in what they are doing, that is good enough!

In the short term wise, I would think database sharing is the fastest and only work for a while. In the long term, you can build a very stable business with informative sites where there is a consistent flow of traffic from various sources even though the initial stage is very minimal.

There is no universal sales pitch for everybody! Check out which group of people are most interested in your product. Although it largely depends on your product information for understanding which traffic is interested, it might be even better if you know something deeper. For example, let’s say you are talking about Make-Money-Online which is still a hot topic online. You might want to talk a bit more about the way you are making money. It could be blogging… Or if it is still shallow, talk further if it is an auto-blogging or a true real blog online. People are always more attracted to real blogs than auto-blogging… Auto-blogging is usually used like an informative site.

Writing A Sales Pitch
A sales pitch relates strongly to how the reader is feeling. It tells about the benefits of the reader what he is trying to achieve. I remember writing a simple sales letter which took me really long to feel for my reader while writing as a salesperson.

Sales pitch only works with the focus of a single product (or relevant products of the same category).

Components of a Sales Pitch

Headline: This qualifies the prospects and tells him the benefit of being on the sales page. It is usually bold, Tahoma font with a huge font size right on top of the page. Writing If/Then summary will let the reader understand in summary from the lengthy webpage what you are trying to sell even if he is not going to read them all. For example, “IF you are looking for the right business to do with little capital to invest, THEN this is surely the most important message you will ever read!”

Length of website: One LONG web page (with about 20 pages long if print out on A4 paper). This is to tell him all the things about that particular product and why it is worth that much to buy. Would you buy a $50 product with only about 100 words talking about it? It will mean you have to take 100 words to convince your prospect why it is beneficial to buy!

Why I want to buy?: Your product must address to your prospect’s problem, so he will have a reason to buy from you. Show the benefits of your product to him.

Why I should buy?: Show him your credentials in helping him out. Show customer testimonials, medias, any physical books you have written, the years of experience you have. Basically tell him why he should choose you.

Why this price?: Show the value of your product which is worth the price value he is paying for. Basically show him how much value you are providing which over-exceeds the pricing he is paying for. People always like to pay lesser than they are getting. Please show him the way! For example, usually an ebook is all about telling something useful to the reader. Hence, tell him about the kind of consultation fee you are charging on a personal basis, where you can get them all in just a book!

Why now?: It is always good to provide some bonuses he can get for buying it now, and not later. Show him the reason to buy now. Maybe, you want to let only a limited number of people to know your secret? Maybe, you want to give a free consultation for first 50 buyers? Just something that sets the person to buy now, and not later.

If I don’t buy?: Don’t let those interested prospects go without getting something. Ask for their email in return for a free gift. Educate them and let them know more about things that they wish to know. Keep in touch with them if you can. It is always good to know more prospects… Set up an email automation of giving them some bits of information they wish to learn from.

Conclusion
The information I have written here is quite a commonly used around. And it seems like it is a proven basic system to use in every ebook we want to sell. Just something that I think my readers might want to know about.. Enjoy!