Comments on: Is Social Media making corporate websites irrelevant? http://www.charleslau.com/blog/is-social-media-making-corporate-websites-irrelevant/ Internet reviewer who reviews on Internet branding. Fri, 25 Nov 2011 12:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Charles Lau http://www.charleslau.com/blog/is-social-media-making-corporate-websites-irrelevant/comment-page-1/#comment-12020 Charles Lau Sun, 31 May 2009 23:42:50 +0000 http://www.charleslau.com/?p=1305#comment-12020 You're right that companies have to be personal. But for a multi-national company of around 200 employees in each country, it's pretty hard to decide who should go personal unless that person is willing to. Even if the person is willing to go personal, the management has to decide whether he's suitable to be a representative of the company. Or if they go by the company level to be personal in social media, it looks as though we are talking to the wall and not a person.. Yes, they have to do something after taking a plunge into the social media.. Or else, their brand presence will look really stagnant in that crowded website.. :) You’re right that companies have to be personal. But for a multi-national company of around 200 employees in each country, it’s pretty hard to decide who should go personal unless that person is willing to. Even if the person is willing to go personal, the management has to decide whether he’s suitable to be a representative of the company.

Or if they go by the company level to be personal in social media, it looks as though we are talking to the wall and not a person..

Yes, they have to do something after taking a plunge into the social media.. Or else, their brand presence will look really stagnant in that crowded website.. :)

]]> By: guruvan (Rob Nelson) http://www.charleslau.com/blog/is-social-media-making-corporate-websites-irrelevant/comment-page-1/#comment-12015 guruvan (Rob Nelson) Sun, 31 May 2009 17:43:28 +0000 http://www.charleslau.com/?p=1305#comment-12015 The thing is, Charles, that having "an agency build you a campaign" is exactly missing the point of social media. It tries to apply old thinking to a new media, and it won't be a successful endeavor. The point of engaging in social media is to be social, and that's not what a marketing campaign is. A marketing campaign is more about TV ads, and billboards, and delivering "your message" and those ideas aren't very social. Social media is more like going to the Chamber of commerce meetings, joining the country club, or rotary meetings, and going to dinner with your clients. It's about talking with people and not about having a sales driven experience with them. You're right that companies will have to take the plunge or be left behind, but it's not just about signing up for a space on Facebook and Myspace and Twitter and so on. If you just want a space, you should build a website and forget about it. Social media is about communicating, not putting a message up in your "space" . The thing is, Charles, that having “an agency build you a campaign” is exactly missing the point of social media. It tries to apply old thinking to a new media, and it won’t be a successful endeavor.

The point of engaging in social media is to be social, and that’s not what a marketing campaign is. A marketing campaign is more about TV ads, and billboards, and delivering “your message” and those ideas aren’t very social.

Social media is more like going to the Chamber of commerce meetings, joining the country club, or rotary meetings, and going to dinner with your clients. It’s about talking with people and not about having a sales driven experience with them.

You’re right that companies will have to take the plunge or be left behind, but it’s not just about signing up for a space on Facebook and Myspace and Twitter and so on. If you just want a space, you should build a website and forget about it. Social media is about communicating, not putting a message up in your “space” .

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