Looking for a key message to market your website

We have reached a stage where the information can never be complete.  There is no such thing as an encyclopedia  where it can cover everything that we want to know.  New things are always created.  We are not able to finish learning them until we stop!  It certainly amuses me when I see a potential product or service which is still lacking of internet presence!

Looking for key message

When we talk about information, we can talk about generic information.  We can also talk about vertical markets.  We can talk about everything that we need to cover so long as we can cover them in a very simple way!

For example, you can be talking about internet marketing for amateurs.  You can also go deeper by focusing on talking about search engine optimization.  If not, you can even talk about copywriting.  And if copywriting is covered, you can also talk about copywriting for online sales.  And if that is also covered, you can also talk in another angle such as copywriting for blogs where you can set the tone right for the blogger to reach out to the market who is willing to come back for more information.

Let’s take another example.  You can talk about bicycle.   You can also talk about cycling skills.  You can also talk about cycling tracks available in the world.  You can even just talk about the best wheels used for the bicycles.  Whichever you can talk about, it will just expand on and on and make that matter big.

Getting into the touchpoints

Having to think of the right things for your market, you can start to use different touchpoints for your  internet marketing strategy.  You can think of using blogs, wiki, facebook groups, twitter, email marketing, tumblr, and a host of other  tools in the arena of social media and seach engines.

Different tools will give you different ways of marketing to different types of traffic.  We don’t just use the touchpoints for the sake of using it because it will totally misalign your brand personality.  Truly consider what you really want from your key message, and then communicte that out to the market in different touchpoints.  Identify where your market is moving towards, and use the right tools to bring them into your website.

Conclusion

I think there is simply too many ways to look for a niche to provide your information.  Having to find a suitable message,  it will bring in the concept of a story which you can build on to communicate to the different touchpoints in the market.