The market for MLM (also known as network marketing) is so small when compared to internet marketing. When you do MLM based on your own network, you will start to realize that your market of people buying is so small. When you think of internet marketing, you are talking about mass appeal. It has a lot to do with the market out there which can potentially be your customers.
Today, I was introduced by a friend to see a MLM seminar where they are doing rank presentation to their downlines. As usual, before I go there, I am not told that this is a MLM seminar. But it is ok because I wanted to see what kinds of products they have to offer for me to distribute in my own business if possible. I went there, and I start to feel a whole new thought. Just imagine you joining a distributor where they teach you to be their business partner. Then, they thought of asking you to ask your buyers to be a reseller so that you can get a cut from it. There is absolutely nothing wrong with the system of MLM. The only wrong concept is to make those consumers focus on recruiting instead of selling the products. Because consumers always have the thought of buying for their own usage, and if you ask them to be a reseller (Or a distributor as they called it), their focus is not to sell people the products…. Instead, their focus is to recruit people in the hope of selling for them. Consumers will never ever thought of selling when they are buying.
Then when you look at internet marketing, it’s a whole new ball game again. Internet marketing has to do with your marketing techniques to the mass appeal, just like TV marketing or Radio marketing. The market will be so much more broader. Internet marketing is more to do with the information that we are marketing to. Just imagine how powerful a book can affect the economy? Or how about a newspaper to tell the world a news which is not true? That’s the power of copywriting where all of us have to learn as an internet marketer. And to attract more traffic, you could think of search engine marketing, or joint venture, or forum marketing, or database marketing.
I feel that the MLM distributors should focus on selling the products more than just recruiting. Because of the focus of recruitment, they could “force” the person to buy the products that they don’t appreciate. What’s the point there? Potentially, you are ruining your relationship with your friends.
Nowadays, we are talking about Internet Network Marketing or Internet MLM. Potentially, there is an opportunity there since you are marketing it through the Internet to get the market appeal more than just your own network of friends and relatives. It is likely to be able to have a whole new revolution as we already have affiliate marketing which can go into 2nd and 3rd tiers.
