In the new way of Internet marketing, everybody is very used to buying Pay-Per-Click advertising to measure their Return-On-Investment by sending massive relevant traffic into the website and see how much it converts. While that way works perfectly for many people, it didn’t work out well for most of us because of the incapability to write a good lead captivating ad which converts more qualified visitors into a high-quality sales-converting website… In the end, many of us have burnt our hands playing with pay-per-click advertisements.
The Usual Free Traffic
While that might be true to most of the people playing with Pay-Per-Click, many of us know about the free traffic that we can capture through the various efforts that we made on the web. We can write quality articles online… We can write good blogs online… We can write good comments on other blogs to capture the attention from the visitors… We can reply good postings on the forums to capture the attention of the mass…
The Better Free Traffic
Now, everybody knew about it… We have our very own Facebook to start with our new marketing strategy… Facebook is a highly addictive website with people visiting it to keep up with their scores and friends in it… Facebook has opened up a whole new market for us to get into it as a user as well as a developer to capture the attention of the visitors. You could think of a new application relevant to your business which can capture the attention of relevant users and to keep them in the loop because they chose to be in your list! And because they have chosen to be in your list, they can either proactively promote your business to their friends, or they can show off your business in their profile to create a viral marketing effect in both passive and active way!
The Video Marketing Traffic
And yet the Internet has not forgotten about showing our very own personality where we can show our faces and actions on video… It’s highly viral when you mix it properly with the social websites like Facebook or in the blogs… And if you can do a contest which you would want to see people embedding your video, you can promote even more traffic from other blogs without having the bloggers to think and write what they think about you… It’s more effective this way…
The more active you are, the more the Internet is going to work for you… Many tools have been surfaced up just for you to use to market your business in both paid and free methods… They are mutually exclusive from each other… And they are more likely to compliment with each other if you can mix and match the two sets of tools properly for your website! Enjoy!
