It became dawn to me that someone is really looking into rejecting traffic from Google which is giving us most of the traffic (in general) today. When I saw this piece of news about News Corp’s contents to be removed from Google, something just triggers me about the flip side of Google traffic.
What happen?
In that article, Rupert Murdoch maintains that the traffic that comes in from Google is generally consumer market who is looking for products to buy. It is of no value to the news website who wishes to attract people who likes to read news articles. It probably will not work for media industry as they are in the paid industry rather than free. Moreover, Google is giving them really good traffic (it’s like 100k clicks per minute.
Call for decentralization of news
Looking at his perspective, I can understand his reasoning and I really respect him for being so far-sighted about the whole Internet game. And to be really effective about this whole thing, every paid media industry must play along the same game so as to sustain their businesses online. It will not be effective and may harm his business if he were to do it alone only.
Original idea of centralization of news
Then, I was thinking from Google’s point of view about this matter. Google has built up a news platform where we can get news alert and to know the latest news from various sources. It is probably the perfect platform for any journalist and avid reader who wants to keep up to date about the news in the world.
It seems to me that there has been a lot of struggle of the news to be shown on Google News. That’s because some piece of news have to be paid, and yet a short clippings of the news are shown on the Google News. It really frustrates me when I can’t read the whole piece of news when I click into the website because I have to subscribe before reading it! (whether it is free or paid)
Conclusion
I really like the idea of news centralization where I can save a lot of time reading the same topic at one time from different news sources. It is such a pity that News Corp has such a decision which may or may not cause the rest to follow suit. No matter what, it’s still a business decision to be made which is always for the good of the big picture.
Photo credit: drew
