It is becoming obvious that you are all just human beings. You are the ones who stand behind your brands, talking to us. Your brands may have been talking to us through the various medias for many years. In our mind, your brands are so perfect that it is not very humane. Since the birth more »
You have no time to prepare ahead. You have to do it now. Real time.
For any events out there, or any newspaper/magazine printing, or any television commercial. They tend to have a lead time to prepare everything properly before they are being made live. Because of the nature that they are in, they have to be scheduled accordingly. The Internet waits for no one. You either tell us right more »
The importance of being candid
I was taught not to be too candid when I started selling other people’s products. Sometimes, not being candid means being professional. That was something that I was confused and had been struggling about. When I decided to become candid, I start to feel comfortable because I am just being myself. It doesn’t seem to more »
Some hard facts about social media
If you know your company is not ready for social media, don’t start it. There are many signs telling you whether you should start social media or not. 1. Your stakeholders are not ready to support you physically. Mental support doesn’t count. 2. Many companies are built with the mindset of initiating marketing efforts, but more »
Some mobile phone companies are marketing Android the wrong way
I was watching a couple of advertisements done by the mobile phone companies. I realise that they are marketing their smart phones as though they are feature phones. This is definitely the wrong way of marketing in my opinion. I think only BlackBerry and Apple are able to market themselves this way simply because their more »
IT Consumerization
This afternoon, I have attended the Online Reputation Management Excellence Asia Masterclass at Furma Hotel. This word “IT consumerisation” caught my attention especially. What does IT consumerization mean? This may be a bad piece of news for many IT departments out there in the companies. But I got to know that the IT department has more »
Charles’s Review of AceProject – A project management software

I have been using several project management software personally. From software to webware (people will usually call them software-as-a-service). From free versions to paid versions. I have tried a couple of them myself. When it comes to reviewing a project management software, it is almost something that I am familiar with actually. Today, I wish more »
QR Codes
The QR Codes are taking the world by storm. With the increasing number of users on the mobile phones, it has brought everyone of us nearer to the social media. If the social media is the one that unifies everyone of us, mobile phones are the ones that allows us to access the unified social more »
Spending my time on the Internet on a Sunday dealing with information overload.
It has been a while since I really sat down to have a look at my Internet stuff. Ever since I have gotten my Samsung Galaxy Tab, I have spent lesser time on my own laptop already. It is almost unnecessary for me to use my laptop actually because most of the things can be more »
Stop marketing and start engaging!
With the rise of Facebook, a lot of companies are becoming more personal in an attempt to reach out in this new media. If you are continuing to tell the world in an one-way communication, you are going to waste your time on social media. People dislike the kind of professionalism that you are faking more »
