Brand itself has a personality. I would think that’s the purpose of a brand. However, every human being working for that brand has their own different personality. And to mould that personality to be the same as the brand’s personality, I would say it is totally impossible! And if there are a few people handling [...]
Should you hide behind your brand in the social media world?
Filed Under: Social Media Tagged With: brand personality, facebook, Google, Matt Cutts, myspace, personal branding, social media, twitter
Must Your Big Brand Be So Corporate In the Online World?
When a big company hears about starting a blog, the employees start to panic. They don’t want to commit themselves into this. They don’t know what they can talk about on a regular basis. They are just looking forward to work comfortably in the company, and to “retire” for the rest of their lives. They [...]
Filed Under: Social Media, Uncategorized Tagged With: brand personality, brand positioning, corporate blog, online brand, social media
I started learning online marketing since 2007. I have a couple of online projects which I am working on part time with an elite team such as