Brand itself has a personality. I would think that’s the purpose of a brand. However, every human being working for that brand has their own different personality. And to mould that personality to be the same as the brand’s personality, I would say it is totally impossible! And if there are a few people handling [...]
Google don’t use “Keywords” Meta Tag at all!
It has been a debate whether we should use “keywords” meta tag or not. It really takes someone from Google to stand up and tell you that the meta tag for “keyword” or “keywords” is not taken into consideration in Google’s search ranking. Thanks KC for showing me this Google video about the official updates [...]
What Eric Schmidt’s departure from Apple’s board is telling me?
It has been official that Eric Schmidt has to leave Apple’s board. It looks to most people that it is a friendly departure. I believe that it must be a friendly one as there is definitely a conflict over here. However, looking from a very big picture, this is telling me something about Apple and [...]
Can We Still Buy Sponsored Links On Other Websites?
While the offline world is filled with lots of sponsorship and people seem to be embracing them, the online world seems to have difficulty playing the same sponsorship game as Google does not acknowledge sponsored links. We have to respect Google in their direction because they have helped to mould the rules of how Internet [...]
Thinking of creative ways to get linkbacks to your website
Thanks KC for sharing with me this video. Everybody wants websites to link to them. It’s a great way to bring in the traffic especially when the websites are very targeted. The usual ways are to buy sponsored links (which Google don’t really like as providing “link juice”). But to think of creative ways to [...]
An Ambitious Website Project by SingTel
This article is a review of the website InSing.com, When I open up my mobile phone, I see my service provider – SingTel. They have been a reliable service provider for my mobile phone as I am using their Broadband on Mobile plan, and some mobile phone plan for my calling usage. I have with them [...]
Google Laying Off 200 Sales and Marketing Employees
I caught a glimpse that Google is laying off 200 sales and marketing employees, rather than its operational employees. In Google, the money comes with the Internet. And their core business needs to be maintained by operations. In many scenarios, I will see companies laying off some of the operations because they are not doing [...]

I started learning online marketing since 2007. I have a couple of online projects which I am working on part time with an elite team such as