Companies are exploring social media

Social media is the new ball game for big companies as this is definitely the next big thing that will have huge exposure.  But will the companies ever know the meaning behind social media? One-way or Two-way communication? This word “media” has always been used as a one-way communication where anybody who has deep pockets [...]

How can MNC participate in social media?

An online friend of mine from Twitter, Facebook and blog by the name of guruvan (Rob Nelson) commented that it is not advisable to use an agency to help a multinational company with their social media campaign. It’s quite true actually.  Just think about it.  When an agency helps you to build a campaign that works, [...]