I was reading a blog post from @kim’s tweet. It shows us the 6 ways of hiring social media talents to help companies in their social media strategy. I think it is true in that post. Basically, companies are now looking out to start their very own social media strategy. However, they are lacking of [...]
Is your company looking to start social media strategy?
Filed Under: Social Media Tagged With: social media
Should your company adopt social media for marketing communications?
Photo credit: the tartanpodcast I happened to stumble upon a blog mentioning that social media can save your brand. This blog post triggered my thought about using the social media as part of your marketing strategy. I thought of mentioning my two cents worth about social media strategy… Background There are many companies out there [...]
Filed Under: Social Media Tagged With: marcom, marketing communications, pr, social media
Should you hide behind your brand in the social media world?
Brand itself has a personality. I would think that’s the purpose of a brand. However, every human being working for that brand has their own different personality. And to mould that personality to be the same as the brand’s personality, I would say it is totally impossible! And if there are a few people handling [...]
Filed Under: Social Media Tagged With: brand personality, facebook, Google, Matt Cutts, myspace, personal branding, social media, twitter
Every single employee plays a marketing role in the social media
I can still remember how people identify their departments in a company as cost centers or profit centers. It seems like everything that is related to operations are considered as cost centers. Departments like the IT, Accounts, Finance, Logistics and even Supply Chain. Marketing communications used to be a cost center too in the past, [...]
Filed Under: Social Media Tagged With: employees, personal branding, social media
Do you entrust your social media marketing strategy to web agencies?
Over the period of working in client environment for almost two years, I have talked to several web agencies about their social media marketing strategies. They are either inexperienced, or they are dependent on the Y-Gen employees for their natural experience with Facebook, small time blogs, Multiply, Twitter and so on. I can still remember [...]
Filed Under: Social Media Tagged With: social media
Is there a cure for people suffering Social Media Rejection Syndrome (SMRS)?
While the social media is here to help us to socialize around through the media, a lot of people out there are only using the social media to communicate with their own friends and family. I am not trying to say that they are wrong to do that. It’s just that the social media has [...]
Filed Under: Social Media Tagged With: social media, social media rejection, social media rejection syndrome
10 reasons why you should be monitoring the social media
The Internet has made it easy for anybody to tell the world what they are thinking. That has effectively branded them as citizen journalists. That’s also the reason for Internet to be known as social media because it allows anybody to communicate loudly to one another while allowing the whole world to hear their conversations. [...]
Filed Under: Social Media Tagged With: social media, social media marketing, social media monitoring
Why would people want to follow you on Twitter?
I had this interesting conversation with my friends today. X has a twitter account, Y don’t have. X is not really active on twitter, while Y has some ideas about twitter from the various sources of information. It is really interesting to hear what they have to say about Twitter. I’ll share with you over [...]
Filed Under: Twitter Tagged With: social media, twitter
Is social media a fad or a revolution?
As we are going into the world of social media where we are talking about “World of Mouth” instead of just “Word of Mouth”, it is undeniable to many that big brands are starting to learn how they can embrace social media as part of their marketing plan. Social media versus traditional media Back then, [...]
Filed Under: Social Media Tagged With: social media
Leverage on Internet to build your personal branding
Social media has provided the “perfect” platform for anybody to check out who you are, and what you are doing. That’s where potential employers are out there to do some research on what you are doing online, before they decide if they should hire you. Though it is not 100% accurate, it does give them [...]
Filed Under: Social Media Tagged With: personal branding, social media
I started learning online marketing since 2007. I have a couple of online projects which I am working on part time with an elite team such as