Where we get to see so many things online, we tend to miss out an important point. There are many places on the Internet which we frequently visit. They are attracting huge crowd everyday… And they either capture our attention to come back for more, or it is a must to come back to visit the sites because of a certain thing which is related to us. Having that kind of relation, it is pretty sure that we are going to see yet another interesting marketing technique.
Before I carry on, take a look at this creative designs on buses…
Existing websites for useful marketing
Do you have some websites which you have to go back frequently? Websites like Mail.com to check your email, Yahoo.com to check your financial stuff and news, or a blog at Problogger.net which you are going to advertise on?
Many of these sites are simply crowd puller! And because it is so, they are being targeted a lot by the advertisers around the world to sponsor them for linking. And what these advertisers usually do, is to buy links for their marketing purpose. They would look for relevant websites for a more value in their Click-Through-Rates (CTR).
Many links as said to have better CTR, are using contextual and not image banners. While it might be true, many of the ads are as straightforward as just putting a link near to the article for a better CTR.
So far, the creative ads are still with JohnChow.com where he thinks of creative ways to market every money-making item in his blog. One image banner which caught my eye is a photo of himself with a title “The First Ever Free John Chow Ad Contest” and it is linking to an external site! That’s the kind of existing material and making a useful marketing.
Any Crowded Website Might Be Relevant Anyway
Lots of people are saying that you have to look for a relevant site to your topic, to have a better targeted traffic clicking on your ad on that site. While technically speaking, that is true… It can be done in another way too!
Why not repackage your website to be relevant to that crowded site in a way? All it takes is to build a better landing page for the visitor to click on to see what he wants, and slowly familiarize him into your idea of the website.
For example, we can be talking about a website talking about cooking recipes. Then you have a website talking about marketing. You might actually have a workaround talking about “how to market your cooking recipes” at your landing page for that site! Slowly, the visitor will start to see what you have to offer about marketing to improve their marketing techniques for their site!
Vice versa in another example, we can be talking about a marketing website. Then you have a cooking recipes site. You might actually workaround and talk about “Need a product to market?” at your landing page for that site… Slowly, the visitor will be converted into a relevant visitor anyway!
In my opinion, this marketing will only work for heavily crowded sites only where you should have a safe conversion rate of 0.01% for all click-through visitors! And either one of the sites must be of a broad topic such as marketing, technology, computer, cars, people, etc…
If two sites are on a niched topic, we can try creating a business link in between. For example, you are looking at a gadgets website which is so heavily visited. And you have a cooking recipe website to advertise on it. You can have a workaround talking having a “cooking recipe” ebook on your IPhone. Just a thought, you can make different business links in between anyway…
Overdoing Online Advertisement can kill Creativity
While smaller companies tend to think out of the box to make themselves unique, the big companies wouldn’t want these kind of companies to do anything to become a jeopardy to their business. Things like link scheme guideline to restrict a little on the creativity to increase the number of links to their websites.
Website is all about linking. And having a lot of people linking to your sites is actually increasing the chance of your site being visited by those participating sites. But on the other hand, Google might not like certain way of working with it. While it is still a blindspot of what can do and cannot when Google mentioned about excessive linking is prohibited… which means it is still ok to do it?
Conclusion
The fun part about doing a business is that your limit of creativity is up to your creativity. Some of the ways people adopt in marketing online may be deemed as a “wrong” way of marketing and are banned by search engines, but I think the correct definition of “wrong” should be for those who used ways and means to copy and paste, or creating a doorway or having useless sites linking…
