There are many websites out there, aggregating their contents from everywhere online. They are doing this so that they can leverage on the power of the social media to do most of their work. And for myself, I actually aggregate my own tweets into my own blog so that I can share with my blog readers the same things that I am sharing on Twitter.
Good leverage for companies
Companies are busy working on their business. They don’t have much time working on their websites even though they need to do some online marketing to gain steady exposure. Unless they are willing to invest an agency or hiring employees to work on the websites, the web contents can really be very stale by itself. When we see it once, it is still pretty fresh. Having to come back years later, it can be really boring to see the same thing again!
On the other hand, aggregation can help to make your website more steady with fresh information. But it is even better to monitor the information coming in. It’s better to read through yourself, before releasing them into your own website. It’s fast and easy. It’s fun as well because you will gain knowledge reading other people’s websites while sharing them with your website readers.
Good leverage for individuals
It is also a good leverage for individuals like myself who is busy with the outside life. I have a blog here and I have to maintain it because it is my passion and hobby to work on it. However, we have to learn from bloggers like Chris Brogan to create 3 posts a day in order to enjoy some holiday.
I aggregate my information between my Google reader, Facebook, Friendfeed, Twitter and my own blog. The information is flowing around them, and I get to enjoy the same leverage when BloggersBase gives me more exposure through my contents.
Is there any issue with aggregation?
There are some lazy bums out there who aggregate strangers’ information. I get to see some of my information being aggregated in their blogs. But I am also glad that some of them give me the credit that I deserve. The rest simply grab the informaiton as it is!
When I see a website full of aggregation, I will usually be put off because this is not really personal. Instead, I will usually go to their source and subscribe from there. The 100% aggregated website don’t really deserve my time since they don’t see the contents themselves.
Well, probably I will share with you how I aggregate my contents in my next post. 
