What Does A Website Mean To You?

A website means a lot to me.  It gives an instant presence of someone to the world.  It tells the world whatever you want to tell the world.

Whichever way this website is being built, it doesn’t really matter.  That is not going to determine how successful you are going to be.  Building a website  can be very easy,  or it can be very hard.  It doesn’t matter anyway.

Some people simply used templates and existing hosted services to help them get up and running. They can be even more successful than another one who builds a few websites which can costs a million  dollar and yet not as successful.

The feeling is very good to build a website which costs 6 digits.    However, it’s the process that matters to me.  I value every step taken in making the site to the  next stage.  It feels even better when I can spend only $100  and make thousands of dollars out of it.

Some businesses only take website as only one part of the whole picture.  It is really terrible to think that way.  That’s because a website is as good as a live brand out there representing your business!  And it can be disastrous if your website has been referenced many times for anything  that is bad online and yet you know nothing about it!

I take every website seriously.  Sometimes, design really matters in terms of brand packaging.  However, it’s the working contents that make visitors click.  Content is so important that we can never ignore the power of online copywriting.

Online copywriting is slightly different from offline copywriting.  Online copywriting speaks about search engine optimization, human reading optimization (i.e. allowing the visitors to read easily on the web), and also landing page optimization (content should be placed at which portion).

Every opportunity that makes online initiatives can really excite me a lot and I really read inside out what it is about.  I must say that I am a person who can see both big picture and small picture of a business.  I’ve been “forced” to train to do that since my first business till today.  A person must look at the big picture so that he can focus correctly in the small things being part of the picture.  A person must also look at the small picture where it provides the details of making the event a big success!

Whenever there is a new website, always ask ourselves what’s the objective of starting this website.  It must be crystal clear or else your visitors will not be clear what you want them to do.   It also  helps in the  everyday little things that you do.