What People Do On A Website

While many people are still figuring out what people want from the web, I have just noticed about what people do on a website which caused them to move on or to stick with the website they first visited. People – who have been researching and working hard on landing pages – tend to see more and think more of how a person will do on a website before he or she moves on to the other. This brings us to see how a website should be done altogether.

People seem to do the following when they are online, surfing on the web:

• scan words,
• look for pictures,
• watch videos,
• listen to music,
• interacting with their keyboard through messengers, forums and blogs, and
• playing a game which contains words, pictures, videos and/or music.

People don’t seem to do the following when they are visiting a website:

• They don’t read words, it’s too wordy to read on a computer screen. It’s better to read on paper.
• They don’t usually go back to the same website unless you give them a very good reason why.
• They will not usually write comments or reviews unless you give them a good reason why.
• They don’t like to decipher the meaning in-between the words.
• When they are done with the read on your website but still not convinced to be prospect or customer, you’ve just lost the battle.
• They don’t like to be pitched twice for the same item from two different sales pages. There’s no need to double-confirm.
• They don’t like striking colors on the website which hurt their eyes, and hence moving off even if the content is good.

Most of the webmasters tend to build landing page for the human beings in the following way:

• Use bullets and numbers to allow them to scan everything on your page.
• Write pre-selling contents to direct visitors to the sales pages.
• Write lengthy sales page since it sells better anyway. Write until you convince them.
• Use headlines to guide visitors which content they decided to read.
• Use sub-headlines to guide visitors to focus their attention while scanning.
• Use bold and italics to emphasize on certain words to the readers.
• Use pictures and videos to let them enjoy so as to stay longer on the page.
• Focus more on the benefits of the products and services in the contents as people like to know what’s good for them.
• Put in testimonials from your satisfied customers, to increase the confidence of the visitors.

Landing Pages are also being built for Google in the following way:

• Focusing on keywords intensity to increase the keyword relevancy from the free traffic referred from Google.
• Emphasizing on the title tags, header tags and bold tags for keywords optimization.
• Corresponding to the Pay-Per-Click campaign where the landing page should answer the advertisement which every prospect has clicked.
• Making sure Google is showing correct description and result every time a person searches for a term, so as to have a better click-through rate.
• Coding in html which is understood completely by Google Web-Crawler, so that Google can index 100% of your web pages.

So what do you do when you are visiting a website?