Having a marketing mind is indeed very important. But it’s a totally new ball game over here. Online speaks about just-in-time. It means that your marketing materials must come in just-in-time for that particular event to come along. It’s usually last minute, and if you manage to create this campaign over a month or so, you must be really blessed.
Accuracy of wordings (i.e. marketing communications)
The offline world speaks about accuracy in every word. We are not talking that the online world write the wrong words. It’s just that a little bit of spelling mistake is almost unavoidable. And it’s usually very much more obvious.
No matter what website it is, I may sometimes find some human errors in terms of the wordings. It’s not on purpose for sure, but it’s just how the information needs to go so fast that the number of times to vet through is almost zero.
Accuracy of information
Sometimes, just-in-time information may be erroneous. Even newspapers and magazines do make mistakes too. It’s just that we can’t possibly verify every single detail that we write on the web. Or else, that will not be juicy news. Allowing the relevant parties to vet through is as good as asking that person to modify it to their advantage.
Hence, the online bloggers (i.e. the fake journalists) will usually publish their thoughts, experience, and account of what actually happened. It may be right or wrong. But at the end of the day, we usually need more than 1 web sources to verify the information. For example, can somebody tell me if Megan Fox is a guy or girl?
More eyeball impressions versus targeted visitors
Because it is very hard to determine who will be attracted by your offline marketing campaigns, it is better to look from the point of eyeball impressions.
In the online world, there are simply too much impressions to take care of. Hence, we talk about targeted traffic – people who actually bother to find out more about us on the web. And because the server is able to handle much more requests, it is able to filter out the unwanted visitors, and the actual salesperson will take over the role of converting the visitors who are already being pre-sold!
Offline Marketing Are Wasting Lots Of Papers!
Lastly, I know it may be out of point but I wish to say this… The offline marketing people are usually wasting more papers (i.e. very environmental unfriendly). I know that their marketing information are already in the form of printed papers, they still need to vet through on draft papers again…
Yes, the online people may print on papers sometimes to vet through the information. I would think most of the people are not printing papers to vet through. That’s because we should vet through from the computer because that’s where our customers are watching!
I started learning online marketing since 2007. I have a couple of online projects which I am working on part time with an elite team such as