You Stop Interrupting Me!

I have been researching and working on starting Internet marketing on a corporate level. It has become dawn to me that corporate companies tend to know a lot about Interruption marketing just because it is more scalable. To a certain extend, interruption seems unavoidable since that’s the first approach to any stranger out there. But these companies have obviously overlooked one point which make them part of the same world out there.

Every company is very driven by sales. It is the only way which makes or breaks a company apart. Everybody wants to make easy money by working for a big company, trying very hard not to lose and in the end, they made their lives miserable. Whereas those people who are very motivated in a company, are those who are trying very hard to WIN! There’s a great difference between these two phrases. I do realize that most of the people are working very hard not to lose. And that’s because they think of working as a chore more than a satisfaction.

While the sales team are very motivated to win because they are very driven by their commissions, the fixed salaried personnels are trying very hard not to lose.

The reason why this point is mentioned is because the interruption marketing has made in measurable for a company to grow consistently. Though the profits may not be as huge because of the enormous expenses on interruption marketing, it is sufficient to keep a company alive and growing.

In the big companies’ world, they only think of how many people they can interrupt in order to make sufficient sales. The huge leverage on the TV advertisement has made it possible to interrupt more than half a million people. The huge leverage on the newspaper advertisement is possibly interrupting about half a million people in just one day. (Singapore’s estimate)

It is like wearing properly in a shirt and tie with pants, and start approaching every girl in a pub for a wedding proposal. Once he is done, he will have a very small percentage of people who likes him. So that’s measurable to him. And he will keep on approaching in other pubs. And when one pub returns no result for him, he will start to blame on his tie not straight, his pants not ironed properly, or probably the girls (market acceptance) are not interested in him (product). (Story extracted partially from Permission Marketing (affiliated link), authored by Seth Godin)

Permission marketing still requires to take one small little interruption to the strangers, and provide huge leverage because of its probably viral effect. There is no choice since it is the only way to say “Hello” to any stranger. But permission marketing is more likely to win. Taking the same example as previous paragraph, this same guy starts to focus on a certain girl to date her out, understand her better and making communication to work. That’s when the permission is granted for further progress, instead of talking about number game.

Have you wonder why some people don’t seem to work better in sales? When they faced a rejection in sale, they feel sad about it? That’s because their sales managers have probably told them “So what? Next! It’s all about number game…” And if they could catch the ball about interruption marketing, they will start to believe in this system. And those who couldn’t catch the ball, thought that they are not qualified as a sales person. Well, if only they know this thing called permission marketing…