Blogging With Your Name, Or A Brand?
Aug 18th, 2008 by Charles
When I left my delivery startup company in May 2007, I was already equipped with an idea of making money online. I have been thinking what I can do online. That’s when I search for the keyword “make money online” in Google. And I found John Chow dot Com.
I was wondering at that time… Why would Google give the number 1 search result to a blog? I thought blog was not really credible to the Internet world? I was wrong in the end. I started to read John Chow’s first ebook when he shares his experience to start with WordPress. I tried to explore the various blog platforms around at the same time. I realise MovaType is quite hard to install. TypePad is not free. Blogger.com seems to be a little inflexible and ugly to work with. Even when blogger.com implemented widgets, I just find it not very flexible either.
Then, I find out about GoDaddy who hosts my domain names and web back then. Bob Parsons was using Serendipity if I am not wrong. It was quite flexible, but yet it is too complicated to understand.
I gave up and follow what John Chow is recommending.
It turned out to be too easy to use. It’s too easy to understand the whole platform, and I can laugh when I see how to implement any plug-in and themes with WordPress because they have made it too easy to code with. Then, I fell into the trap of focusing too much on designing my own blog. I couldn’t really find that design flair in myself to get a nice WordPress Theme till today!
And to tell you the truth, I am now engaging a really good web designer who has the creativity to design some of the well-known websites around. I really wish to find a good one and get the things running!
I find that blogging with my own name, I tend to blog a lot about myself. It’s the same with John Chow when he also blogs a lot about himself. So, I have decided to keep my name identity as who I really am. And I am really feel that blog should have a certain branding by itself.
It could be your name, if you want it that way.
It could be a verb or a noun found in the dictionary.
It could be a nice little unique name to work with.
Whatever you are choosing, it works. I am very sure! It’s just about what you wish to work on.
Content is the one that keeps the person coming back. It wouldn’t be nice for a person to see what I am blogging which doesn’t interest him. It’s especially when you are into online publishing business - blogging.
Get yourself up and blog a lot of link-baiting quality articles!
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