Charles Lau dot Com

Meatball Sundae is a unique marketing book, written by Seth Godin. I am going to write a review of my experience reading through this book. I was reading this book for the last two weeks whenever I am free. It has given me a lot of new ideas about marketing which many companies out there have been lacking of. This book is written with a lot of examples of companies doing their businesses in various ways which are out of synchronization in his opinion. After reading this book, I am totally convinced of his knowledge and have ordered another three Seth Godin books from Amazon. My first book was The Dip which gives me great insights about excelling in my field. You can find out about this book Meatball Sundae from amazon.

Is your marketing out of sync? This is the question which actually summarizes the whole book. In this book, he discusses about the new marketing and the old marketing. Just imagine when you actually invite somebody to your company for an internet marketing presentation, and he presents to you about blogging and Web 2.0 social media infrastructure which are waiting for your company to dive in. And this person is saying in a way that you should try this and the rest of your competition/structural/profit issues will be disappeared…

Over the last ten years, the Internet and the radical changes in media have provided the marketers with the toolkit to capture attention with seemingly little effort, planning or cash. In fact, the Internet has been seen as a child’s play for many seasoned marketers out there. This child’s play has grown up together with the Generation Y adults (aged between 9 and 31 years old) and it has the kind of exposure that the baby boomers (aged 32 and above) have always wanted. Those baby boomers have always been blocked by the old gatekeepers which became an entry barrier to get their exposure. The gatekeepers such as knowing the right person to tell the whole world, and spending hundreds of thousands of dollars to television and newspaper advertisements to gain that exposure and also on keeping their inventory. Back in those days, it has been taken for granted if they spent millions of dollars on a certain product which failed eventually, it will simply fold up and forget about it. And if that money was your last straw, you are probably bankrupt by then…

In Seth Godin’s latest book here, he discusses many issues around this marketing synchronization. In fact, it is a wake-up call for many organizations out there to understand the meaning of Internet and to embrace them in the fashion which was not so acceptable currently. Well, in fact, I feel that it is really not easy for these organizations to embrace such changes because of the comfort zone which they have established for so many years. This move involves a lot of employees. And if they have made a wrong move, it may become deadly to the financial situation and the reputation of the company.

Meatball Sundae was a good investment on my part when I was wondering about what is so good about Seth Godin’s marketing knowledge. My only exposure to his existence is with his famous blog which gives some really interesting insights about various ideas. I also enjoyed his marketing presentations in YouTube. This book has determined my interest to pursue more knowledge from him. Previously, I already know he is a great marketing guru. But I just can’t get myself to indulge in his books when I was browsing through in a bookshop. I simply can’t understand his way of presenting the knowledge in a book, but I really love watching his videos on YouTube. He wrote his books differently from other authors. It don’t seem to be really straightfoward, and you have to understand by his quoting of examples.

Meatball Sundae has a squidoo page which is started by Seth Godin himself. This squidoo page actually introduces excerpts of the book. This squidoo page must not be left out if you are a fan of Seth Godin, or you have read his book just like me. It’s like a follow-up of your new knowledge that he has imparted you.

Find out more about Seth Godin’s book about Meatball Sundae here.