Retweet in your Twitter
Retweet is a very simple yet powerful way of sharing information with your followers. This recently, I have been checking closely who I am following because I want to retweet really good information to my followers. It’s addictive, and it is really easy because I can share information easily and make more friends with those who share these information to me.
What is Retweet? Retweet simply means “taking the tweet that somebody has created”, and share it with your followers while giving credit to that somebody. It adds a meaning to your Twitter account, and gives every reason why people should follow you. How to Retweet? There are 3 ways that I have been using to retweet messages. The first way is to go to your usual twitter.com, find an interesting information and copy the whole text into your textbox, adds a “RT” in front, and tweet it! The second way is to download and use a Windows application (I recommend TweetDeck). Look for a tweet that you are interested, mouseover that person’s avatar, and choose “Retweet CharlesLau’s tweet”! The third way is to use a Symbian application on my Nokia N95 (I recommend Twibble). Look for the interesting tweet, and press numpad 4 to forward the tweet. It will automatically add “RT” in front, ready for you to retweet! What kind of information can we retweet? Well, many people will usually retweet URLs. I will do it for several kinds of information. When I find an interesting phrase that I think my followers will like, I will retweet it. I will definitely retweet website related tools and information that can help my followers get their best information for their website. It’s usually from that bunch of people you will retweet! As I retweet longer, I realize that most of the retweets are from the usual people whom I am following. (That’s the reason why I am following them in the first place!) That has also stop me from following any tom dick or harry anymore! I realize how much I am losing if I just follow anybody. That’s why, this recently I am starting to check closely whom I am following so that I can provide better retweets! Retweet this post if you find this information interesting to share! Image Credit: Rosaura Ochoa |
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Twitter Updates for 2009-07-04
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Twitter Updates for 2009-07-03
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Twitter Updates for 2009-07-02
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Why Offline Marketing Is So Different From Online Marketing?
Having a marketing mind is indeed very important. But it’s a totally new ball game over here. Online speaks about just-in-time. It means that your marketing materials must come in just-in-time for that particular event to come along. It’s usually last minute, and if you manage to create this campaign over a month or so, you must be really blessed. Accuracy of wordings (i.e. marketing communications) The offline world speaks about accuracy in every word. We are not talking that the online world write the wrong words. It’s just that a little bit of spelling mistake is almost unavoidable. And it’s usually very much more obvious. No matter what website it is, I may sometimes find some human errors in terms of the wordings. It’s not on purpose for sure, but it’s just how the information needs to go so fast that the number of times to vet through is almost zero. Accuracy of information Sometimes, just-in-time information may be erroneous. Even newspapers and magazines do make mistakes too. It’s just that we can’t possibly verify every single detail that we write on the web. Or else, that will not be juicy news. Allowing the relevant parties to vet through is as good as asking that person to modify it to their advantage. Hence, the online bloggers (i.e. the fake journalists) will usually publish their thoughts, experience, and account of what actually happened. It may be right or wrong. But at the end of the day, we usually need more than 1 web sources to verify the information. For example, can somebody tell me if Megan Fox is a guy or girl? More eyeball impressions versus targeted visitors Because it is very hard to determine who will be attracted by your offline marketing campaigns, it is better to look from the point of eyeball impressions. In the online world, there are simply too much impressions to take care of. Hence, we talk about targeted traffic – people who actually bother to find out more about us on the web. And because the server is able to handle much more requests, it is able to filter out the unwanted visitors, and the actual salesperson will take over the role of converting the visitors who are already being pre-sold! Offline Marketing Are Wasting Lots Of Papers! Lastly, I know it may be out of point but I wish to say this… The offline marketing people are usually wasting more papers (i.e. very environmental unfriendly). I know that their marketing information are already in the form of printed papers, they still need to vet through on draft papers again… Yes, the online people may print on papers sometimes to vet through the information. I would think most of the people are not printing papers to vet through. That’s because we should vet through from the computer because that’s where our customers are watching! |
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Twitter Weekly Updates for 2009-06-30
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Michael Jackson flooded the Internet!
I can still remember watching Michael Jackson’s music videos when I was still very young. This video is so nostalgic… The news about Michael Jackson have hit the Internet so hard as the world is updating the Internet about Michael Jackson all over the place. People are updating about Michael Jackson, while others are busy reading about them. Twitter, Wikipedia and blogs are talking about him all over the Internet! |
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Can We Still Buy Sponsored Links On Other Websites?
While the offline world is filled with lots of sponsorship and people seem to be embracing them, the online world seems to have difficulty playing the same sponsorship game as Google does not acknowledge sponsored links. We have to respect Google in their direction because they have helped to mould the rules of how Internet games should be played. Some websites ignored Google We can see some websites ignoring Google as they don’t think that’s the only way to do an online business. They get their traffic from social media and other websites. They also work with sponsorship programs with other websites. They are creating a world which the traditional media has been doing all along. That is to work in partnership with larger media and to create a “loud noise” to the unknown untargeted world out there. Some websites obeyed Google Some websites want to work with Google as their partnership as they will be able to create a constant flow of targeted traffic, looking for that particular keywords. In the long run, Google is still the preferred choice because we will want to explore many other websites which I still can’t find any better websites which can do that currently. Some websites tried to trick Google Some websites just want to make a balance between getting Google’s incoming traffic, while working on their usual sponsorship program. They may or may not know how to obey Google rules. But they just work on their websites like a traditional media. i.e. They just work on the contents, and ask for sponsorship by advertising on certain high-traffic webpages. Some websites tried to balance sponsorship with Google These websites know the Google game, making sure that every sponsorship program will adopt “nofollow” attribute in it. It can be quite a blindspot when we should adopt “nofollow” or not. But looking from the Wikipedia’s point of view where they get a lot of targeted traffic from Google, Wikipedia simply adopt “nofollow” on every link. It’s easier this way anyway! Conclusion Can we still buy sponsored links? Looking from TechCrunch, Problogger and Mashable, they must be enjoying a lot of traffic from Google while working on their sponsored links. One idea is to actually use redirect links or “nofollow”. What do you think? |
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Thinking of creative ways to get linkbacks to your website
Thanks KC for sharing with me this video. Everybody wants websites to link to them. It’s a great way to bring in the traffic especially when the websites are very targeted. The usual ways are to buy sponsored links (which Google don’t really like as providing “link juice”). But to think of creative ways to attract links to you is considered as a “whitehat linkbait” by Matt Cutts. Watch this video from Matt Cutts explaining one example of creating a linkbait from twitter. When I saw this video, something just starts to bother me. To get someone to link you, you have to do it in a creative way so that people will link you without asking for it. That must be the clue given by Matt Cutts as a whitehat linkbait. Do you have creative ways to generate whitehat linkbaits? We may not have creative minds to help us to think of ways to get linkbacks. But what can we really do? I think that the very basic thing that we must do on our website is to create the contents that people will want to see. It may not be the best contents out there, but it must be genuinely helpful. This will attract Google to give you more traffic, and that is through the number of links to you from external websites. If you are genuinely good, you will tend to attract a lot of people who are interested in you and will keep on looking out for more. It may eventually create linkbacks. Anyway, with the social media around, all of us may not need to have a website to link you anymore! We just need our Twitter, Facebook, or even just a blogger account! So you have creative mind! Ok that is a good thing. But again, this is kinda subjective to blackhat and whitehat when you have the creativity to create linkbaits. And also, I would think that the contents should hold some “water” when we actually read it. It really displeases me when I see contents which are really bad on Twitter… Seriously speaking, I have already given up thinking so much about creative linkbaits… Just focus my part and create my own branding online is more important than anything else. |
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Big Corporates Should Start Employing Social Media Managers
Social Media is here to stay. We have a lot of people now in the social media. In my opinion, the big players such as Facebook and Twitter have created what social media is today. But to get a big corporation to participate in social media, it is about building a new team or even a whole new department to focus on it. It is undeniable today that we need PR department to provide useful press releases to the journalists. It is also true that we need Marcom to guide the company in its brand communication to the public. It is also undeniable that we need an e-marketing team to take care of the daily web activities as well as email activities. What is really new is the social media team. We need a new team here. This team is very important to the company because they will start to listen out to the community what they have to say about the company’s brand. Social media team has a few roles to work on:
It is actually sooner or later that this team will be formed. Like I said previously, it is not a good choice to use agency to work on your social media campaigns. Moreover, social media campaigns are mainly not used for short terms. |
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