Charles Lau dot Com

Many times, I see many email marketers in Singapore sending mass email to their subscribers and had accidentally revealed all the subscribers’ emails to one another. When that case happens, some of the subscribers tend to get very angry and start contacting the email marketers to complain. It has happened to me quite a few times already, with the most recent one just today. Some email marketers might even used spam to do some direct internet selling to the potential customers using the Internet.

This recently, I heard from Class 95FM radio that the IDA has set up a Spam Control especially for Singapore. Everyday, there are so many spams being done in Singapore… We have lots of fax spam, email spam, letterbox spam and even sms spam. Oh well, this Singapore Spam Control is probably tackling emails mainly. Even if it is so, I find it amusing when they have a funny part at FAQ about spams saying that if the consumer should complain if there is spam. And the answer is logical in advising the consumer that he can do that if the sender is trustworthy, otherwise just delete the spam when in doubt. Oh well, this is actually true… It is always better to delete than to reply. As for my case, I will usually forward all spams to spam@uce.gov. For more info about reporting spam, you can go to FTC Spam Home Page.

Many times, when I open my inbox to check for all the mails, I will expect at least 50% to be spams. In fact, the situation seems to get better and better now since I used to have about 80% spams in the past. I noticed most of the spams are more related to casino, pornography and fakes. The origin of the spams are already selling products which are not really feasible in the real marketing sense such as Pay-Per-Click in Google Adwords… And I guess Google wouldn’t allow such advertising on Google Ads… It’s no wonder they are marketing it this way…

If any of you are noticing a good product being marketed in the spam way, I guess you can only find it in most Asian countries with Singapore not being spared… I have seen many good products being marketed in the spam method. If only we have more creativity to do it in the right way…