Charles Lau dot Com

Google is going to introduce Adsense Ads from 3rd party companies. In Google’s point of view, this is going to help them to bring in more advertisements and thus increasing their income while they don’t have to produce those public ads when there’s no money to be made. It may seem to be a good idea and it is supposedly be a win-win-win situation for Google, Resellers, and our websites. I have some thoughts over it and think it may affect us in one way or another.

Introduction of 3rd Party Ads to Google network has a good initiative from Google and its ad resellers. They not only try to cover the times when there is no advertisements, they help to bring in income for all of us.

To Display Google Ad or Google Reseller’s Ad?
Though it is good to have a lot of advertisements to display throughout the large network of websites, which ad should Google show to the public? Whichever ad is paying more will go first since Google Adwords is a bidding game? As resellers, they are very much more concerned about their ads being shown more than Google’s ads. And as Google account holders ourselves, we would want our ads to show first. Does this mean the price will go up even higher because of bidding?

Is The Money Going To Be Good for 3 parties?
Now with the introduction of reseller, is the money going to be split between the reseller and the website owners so that we are going to make even lesser? Or Google is going to make lesser to give to its resellers? Or they are going to jack up the price to pay the resellers so that the sponsors might as well go to Google instead for a cheaper pricing? Or Google is going to jack up its own pricing so that resellers can make a cut? Or Google is going to increase the bidding game? Or probably the resellers are going to packaged it together with their own advertising resources so that they will make more or less from Google and other advertising resources?

Many growing websites have decided to go for private advertisements because Google Adsense is simply not making enough money for them. Google Adsense is like a number game. You bring in as much traffic as possible to your website, and you wait for those who found the interest in one of your Google ads and click it. While you can only put 3 Google Ads in your website, the money is very much determined in the clicking percentage which is proportional to the traffic you have attracted.

Well, I hope Google will be able to work out something win-win-win situation since they have released the news and implementing it.