Charles Lau dot Com

I was working out on my new web project. I can start to see that I am writing more and more like a sales copy. And my website wouldn’t be effective if I couldn’t write well! Kumiko has become my Grammar Police! I am now getting more and more aware of my words as it actually contributes to how much I am going to make! In other words, I am training myself to be a copywriter for my websites. Well, it’s fun to do copywriting though it seems so tough for me to work out a good web copy.

These few days, I have been working on a side job of helping friend to do up his website, while working on my new sites up. The difficulty of working on the site is not really with the programming… It’s more towards working on the words in the site… It’s the copywriting on the site that sells… Ultimately, it’s the words inside that convert the prospects into customers…

And blogging is somehow different from writing a web copy! Blogging comes from my thoughts.. And it will just flow as I think and my hands type. But for writing up a web copy, I have to think through the process of displaying that piece of information to the visitors. What the visitor is going to feel while he’s on my site… Whether it is going to cater to his benefits… If it really helps him… And it has to be genuine…

What makes an internet marketeer different from the usual marketer is that the usual marketer only knows how to “spam” the users with lots of information… In the real world, that really works… Opening up your mailbox outside your house, you will see “spams” but you might catch the idea and buy it… But when it comes to email spamming, it is quite a nuisance even though I may get the same awareness the usual marketer is trying to give.

And the Internet marketer’s ultimate skill is with the words… It voices down to my understanding why Kumiko is better than anyone of us at making money online when she caught my grammar mistakes in my blog. It looks like Kumiko is pretty good at her English to bring in money online. Anyway, Internet is really an information portal at the end of the day!

So to all the Internet Marketers out there, probably the most basic thing to do is to brush up our English which we had gone through back in our childhood days…