A contest like this, John might have actually pushed his limits as much as possible. But to think of doing link baiting from all other sites in order to participate a contest, it is a reasonable marketing technique since every action done by a business is answerable to its income affection.
So, is John doing the right or wrong thing by having regular contests like this? It looks perfectly alright though. But if he does it this way, does it actually open a linking loophole of placing a vote for the wrong reason? I think the reason is also acceptable since they are “voting” for that site’s url…
And look from it in another way. All the Free-For-All (FFA) websites are probably being banned too… The very reason for their existence is to provide a linking to the websites. I personally feel this might not be the right thing and that Google has banned it correctly… But again on the other hand, if these sites’ main business is to provide a link directory for all relevant websites and it’s banned, I think it’s probably unfair for these link-directory-websites… I suggest you don’t do such a directory unless you are something as big as dmoz.org….
In conclusion, look at those sites which provide a real business out there like Mr John Chow’s. Having a link baiting program like this is part of the contest and that the Internet is all about linking in order to carry on with their business. It is supposed to have nothing to do with being banned from Google or not. Probably, the linking population is not the right measurement to fully determine a site’s position.
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