Charles Lau dot Com

As we can see, sometimes it is very obvious to see how something really works. But we choose to see it as it is, and take it as it is, and later found it not really as it is, and so just leave it as it is. What am I talking about? Sometimes, there are many things which are very obvious and yet people are taken into it just because somebody made a very big fuss out of it. What do I mean again?

Broken Things
Broken things sometimes are very obvious. Yet there are a lot of “monkey see monkey do” people out there. When they see others are doing the same, they thought it work anyway and will do just the same thing.

Story Plotter
Then, there is a group of marketers out there who took advantage of this situation, and start to tell people to do exactly what they wanted, telling them that others have done the same and you should do it too. They started up with all the “proofs” on their websites saying how much they are making. Not showing the idea that there could have huge percentage of refunds, the marketers just want to show the people what they want!

What the consumers want exactly?
They want to make money online! Exactly! So, there are many sales pages out there which only show pages after pages of how much they can make, and “proofs after proofs” that how much the marketers themselves have made.

Consumers seem to like to see only the benefits, and wouldn’t want to bear the responsibilities of taking up a real online business.

I remember going to one very huge Internet Marketing seminar… The self-proclaimed “super affiliate” accidentally showed his many accounts with clickbank on the screen demonstration. And he even boasted that he has many accounts… What’s the use of so many accounts? Somehow, I have a feeling that these accounts are to create “proofs” of affiliates buying his stuff. Which he can later refund them all after. He might have created a scenario for the real affiliates and affiliate-wannabes to buy his product… But somehow, I just think super affiliate should be good at affiliate more than just create his own product? Anyway, he is really making money now, showing the people broken things which he claimed not broken…

Maybe one day, if you see a sales page and you can’t see what they are teaching you exactly, you might want to question it…

Marketing
While marketing is the way to let people understand of their product, many marketers knew that consumers are really very selfish and want to look for what is beneficial for them only… And hence they could write a sales letter which target entirely about their benefits and put a $79 just for that “magical” ebook which is going to “change their lives”!

Words do count!
The same scenario, with different ways of saying, can create different results ultimately. The title of a book, the heading of a website, the subject of a sales letter, and even the brand name and company name does matter! Many people nowadays tend to use very nice names as their company name and brand name, where the people of the past tend to use their own names which look old fashion.

Take a good look at what Seth Godin has to say about broken things: