Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam.

According to Matt Cutts, our site should be optimized for both Google and users. If you optimize for Google, you get traffic attraction. If you optimize for users, you get traffic conversions. Isn’t that what we want? If you can align your contents to both search engines and users, you are on the right track to have both of them.Look for Yahoo Site Explorer as a tool for your site optimization. Hit sitemaps for the crawlers to come your site.

And if your site is not validated by W3C, it doesn’t matter anyway since 40% of all sites are not validated… And it is not possible for Google not to index them. It will be good to validate it anyway.


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