Charles Lau dot Com

Picking a niche for your blog seems to be the obvious answer to your many successes. That’s because your visitors will be pre-qualified when they first stumbled upon your website. They obviously want to get what they want to find out from your particular website since they must have come upon your site by search engine or advertising links. But wait a moment… However, it seems like the niche can be divided into an even smaller niche which is called “sub-niche”. That’s where your visitor is even more qualified when they first come upon your website!

One-Stop Portal? No longer a good thing!
Back in 1997, everybody seems to be thinking of setting up a one-stop website… A website where you get to buy cars, sell mobile phones, read articles, write comments, or even to look for a job or business opportunities! This idea was so populated that many one-stop portals were born… But within a few months or so, they were dead too…

Niche Blog is the choice in 2005
I remember everybody keeps on saying that we have to find a niche in our website or else it will be hard to get good prospects. I agree with that! Imagine your website is all about BMW cars! You will attract a lot of people who are interested in BMW… Search engines will be glad to give you results for “BMW” more than just “cars”. Everybody who are in your BMW website, will be very focused about what they want!

But wait! How About Sub-Niche?
Imagine your BMW website mentioned earlier is focusing on the spare parts only. Which means people are interested in buying parts such as wheels, steering wheel, glass, door, engine, etc… They can practically find out every part about BMW except to talk about BMW as a whole… Search engines might give you results for “BMW wheels”… Which means that you have a very qualified visitor visiting your website which your advertisers will be glad to pay for their advertising space!

Pick a sub niche now!