Charles Lau dot Com

As a consumer, you tend to think that you are always at the advantage of asking prices everywhere just to get the cheapest product. Well, do you really get what you want in the end as an unfaithful consumer to the salespeople? There are many different types of consumers buying different products. And as salespeople ourselves, we tend to filter out those consumers who are only faithful to the cheapest price since we will never win their heart as our recurring sales. But to all those unfaithful consumers, do you think you have won?

Many times, we would think of asking for prices everywhere just to get the lowest price possible for that same product. So, we will walk and walk and walk, ask and ask and ask, compare and compare and compare, until we get the lowest price… Then, we will go to that shop to buy. This is a very common consumer who don’t really know the big picture of buying a product.

We all want to have quality in our lives. We tend to go for the best things in life. And usually, best things don’t come cheap. I have a sister who always goes for the best and cheapest things in life. Have she really won? Probably so in her expenses since she is able to buy more things in the end. However, because of the thought of looking for the best things in life with the cheapest price, she has wasted a lot of time finding them. No doubt she will be able to find them. But it seems to me that this way is not going to work because she has been compromising herself to get quality things in life.

I have a friend who simply goes into a computer shop, and asks for the cheapest printer with the fastest scanning and printing ability. In the end, he has left the experienced salesman to have a free play here. Why? First of all, he knows this guy is not going to buy from him the next time unless he can still provide quality service at a very cheap price. Secondly, anyway any printer should fit in since all he needs to look for is the cheapest printer in his shop. And usually, cheap products don’t really yield high profit margin. If the salesman has no other customers looking around, he wouldn’t mind just entertain my friend since he’s free. And if he found a better customer, he might just focus on that customer who is looking for the quality before he talks about cost.

As consumers, we should really look at the quality of the products before we talk about money. Once we have found out what’s the best product, we may start to talk about payment. Payment should be discussed separately from the actual product since they don’t mean the same thing; We wanted this product very much but we cannot afford it. Or, we can afford to buy this product, but this product is not wanted by us.

As a result, when we talk about writing sales copy for our customers, the focus should be on the product and not the money. Money should be left as a separate discussion wherever possible. And if money is really the only issue, the potential customer might want to have a try by signing up some email courses. In this way, it gives the customer an idea to find out before he decides to put in the money…