Charles Lau dot Com

I can think of three ways of naming your blog. You can either name it after your own name, brand it under a unique name, or to use keywords in your domain name. All three methods have their own pros and cons when you are attempting to start a blog yourself. However, it actually comes to concern as you build the blog down six months and more. That’s because your focus on the blog and the readers’ attraction will become more and more defined, and you will understand if you have made the right move.

Your Own Name dot Com
Like I did it myself as when you start to write a blog under your own name, you will start to understand more about what you want to write about your blog. Because you have branded it under your own name, you tend to have the feeling of writing something more towards what you really want which is not focused towards a certain topic. You are the “product” which people wants to come down to read about. As you build along the way, people will start to recognize you easily because of your name in your own domain. You will become famous instantly by your own name.

A Unique Brand dot Com
This is slightly a better choice which I think you can even sell this blog once it is ready. That’s because it is a brand and it can be easily ported from one person to another. People will be going for your brand more than you. Your blog will become a better choice for business sale. People might not recognize you because of your branding. But they will continue to support as long as it is a good site for reading contents. And because of your unique naming convention, it might require you to do extra marketing effort to make people understand what you are trying to talk about.

Keyword dot Com
It almost has the same effect as unique branding. Except that you can only have one type of focus along with what your keyword is about. And I think this is good for producing a type of brand which has its single focus. Instantly, people will understand what your blog is all about. You will be able to make a good brand name instantly.

Your domain name is the first impression that people will think whether they want to visit or not. If you have a branded domain name, people might want to visit it out of curiosity. But if you have a keyword domain, it will be more market-focus to think twice before visiting. It’s all up to you now.