Charles Lau dot Com

I was into a heavy discussion about the topic of setting up a blog for corporate websites. There are two different opinions about it. One talking about setting up a blog is good, while the other is very much against setting up a blog.

As those of us who are very much into the internet world, especially into blogging, we will embrace blogs for as much as we could. That’s because we have gone through a lot in our days of blogging and it can have enormous effects in either good or bad which depends on our returning traffics.

As we can see a lot of new web businesses being setup, they do have a blog shown clearly up there. They know why they must set up a blog. And they know they can’t do without it..

Most corporate companies have never really made a lot of money directly from the websites. They mainly get their business from retail marketing. Things that you can see, touch, and feel directly. Most importantly, you can buy immediately. I can really understand their situation when they can spend as little as 1 day in every month to work on updating the websites. That’s a wasteful thing to do.

In 2003, I can vividly remember about Google having to set up their pagerank around the websites where they count every link as a vote to their webpage. That sounds really cool when i start hearing comments saying that blogs have ruined Google’s big plan. That’s because a lot of people don’t really take blog seriously, and hence all the cross-linking has caused Google’s ranking system all messed up.

But since 2007, Google has proved everybody wrong as more and more people are looking at the information in whichever format. Blogs included. So what is right? And what is wrong?

While many websites are still not using blogs, they did it passively by having blogs at the back. For example, i don’t see HP’S main website linking directly to their many HP blogs!

We’ll keep on observing about it…