Why Blog Is Going To Change The Old Internet Marketing Way?
Apr 27th, 2008 by Charles
I could still remember myself attending internet marketing seminars where those internet marketing experts are telling us about the importance of having a sales letter to sell their one product. After attending one seminar after another, you will start to realize a common trend. That’s to do Pay-Per-Click advertising to drive traffic to your website where you write a long sales letter to sell a product. The product could be done by you, your ghost writer, or even from private label rights. Everybody is crazy over these things and I believe about 20% of the people really made it through to make lots of money out of it. And to make those money recurring, they would build up a list from you guys, and to promote other people’s products whenever they have come across some “really good” stuff.
It sounds pretty good business opportunity to work on. In fact, you have to work with a mastermind group which are working together hand-in-hand to promote one another’s products. That’s definitely a win-win-win situation for product creators, promoters as well as consumers. Because as consumer, we would want to get things that we are interested in. And to buy what we are interested in, the promoters have to know your previous buying records.
Today, things have changed a little.
We are now stepping into a whole new world. Web 3.0 is on its way where internet access can be from all types of technologies. You don’t have to use a computer to surf the internet. One example is myself where I have been using Internet with my N95. Accessibility is everywhere. Especially in Singapore where I am finding almost little or no difficulty finding an internet access (could be free or paid). But you have to get yourself an internet device first. Ok, I am getting out of topic… Let’s move into blogging.
Web 3.0 focuses on being open. Blogging and forums are simply making those traditional internet marketers crazy! Traditional internet marketers tend to use the old marketing technique where the consumers are being blinded from one area, and they slowly upsell them with other stuff with either standard continuity or forced continuity. Think about the old marketing technique where products and services are simply of average standard… Some products are even known as scam because of the lousy quality they are providing. In spite of providing lousy quality, they continue to provide the products simply because there’s no openness about their products.
Do you still remember those sales letters which only give good testimonies? Do you see how the sales letter gives you so much promises that you simply want to click that buy button? How about doing a search about that product on Google? You may see the whole picture!
The old internet marketing techniques rely heavily on the concept of the old physical marketing techniques… The “old” internet marketers have forgotten about their consumers having the same access on the Internet as themselves. I could still remember asking for a price from one retail shop… The shopkeeper told me that they are offering the cheapest… If not for the Internet, I would really think it’s the cheapest… Is it really the cheapest? Google it and you will know…
This world is now filled with even more openness. All thanks to the Internet where many different countries are now more synchronized. I could still vividly remember the difference in the trend that runs so slowly… For example, in the times when Bubble tea was really famous in Taiwan, Singapore is still asking what’s that… I ever asked the boss about his view… And guess what? Because he is one of the first-movers, he already knew there’s bubble tea business burst right after… That’s because it happened in Taiwan… So his whole intention is to get the money and go… Now, he’s in China doing other business…
Many businesses are born because they knew something more about it. That’s very good. But because the Internet has provided a platform which actually teaches almost everything that you can imagine, you might think that their business is out… NO! In fact, the new marketing technique promotes even higher standard of products and services… Scams are getting nowhere… I remember those scam calls on my mobile phone… If not for my internet access, I wouldn’t know they are real scammers to cheat money… I can also remember the van scam where they sell Hi-Fi… The bait was really very seductive at that time… A search on the Internet reveals almost everything…
Do you still remember the days when you work harder than the rest as a salesman, you will make your mark one day? How about spending money on TV marketing which costs you five figures? Today, it’s no longer that kind of stuff where you spend 80% of your time and money to make 20% of your sales… Of course the 80/20 rule still exists in this world… It works in another way in fact… It’s now about focusing 20% of your time and money to make 80% of your money… It’s like those top salesmen and top businessmen where they spend 20% of their time in the office (perhaps just to make sure the business is going smoothly), and the rest of their time with their family… Today, this platform is instantly there if you know how…
No comments yet.