I have done quite a couple of websites for people. It’s interesting to hear from them what they are constructing their websites for because they are either not realistic about it, or they are just too realistic about it. What do I mean by that?
Unrealistic idea about website
They think that by doing up a website, they will be able to attract prospects for their business. Well, it’s true when they have a matured website but not so at their initial stage. In fact, some of them even bet most of their business on the free leads that the website is going to provide them when they are not intending to do anything right after the website is constructed!
Too realistic about their website
Their purpose of having a website is just to have web presence. They have no intention to monetise their online presence at all, except to show their prospects and customers that they have a website. There’s absolutely nothing wrong with this approach, but they are just a little wasteful of having such a website. They do look at their email as part of their business communications.
What do I think about having a website
I like to look at websites as a means to something else. It is not the end, but a tool to something greater. And that greater thing is your web objective that you would like to achieve. You have to work very hard on your website so that your website will work hard for you too! There is no free lunch in this world! You have to spend time and money to work on your website inside out.
Back in the past, I get to hear many people (even those working in the top management of big companies) telling me that business is not about the website solely. That’s because I see that having a website is such a huge thing that it is going to be bigger if you are willing to work on it properly. I can still remember this phrase “Charles, we are not Google so we don’t have to do such a huge digital marketing plan.” Until 2012, things start to change drastically when everybody talks more often on social media. More people are carrying smartphones today and surfing the websites more than ever. Those same guys have a different opinion on me again…
It is really fun and super dynamic when I work on websites for many different industries over the years, such as legal firm, cake shop, electronic reseller, air-conditioner, restaurant, etc. They all have different business models altogether that I have to understand before I can start working on their websites. In fact, I try to outsource all the web design/development work because I am better at web strategy to achieve their business objectives.
Have you made your website work hard for you?
Image Credit: Jeremy Keith