In my opinion, we cannot take common sense for granted because everybody simply thinks differently. Hence, there is no such thing as common sense in this world.
What is common sense to you, may not be common sense to another person. Yes, the words “common sense” mean common and hence we have to assume that everybody is in the same frequency for common things. Unfortunately, we cannot assume because even when two persons are in the same situation and experiencing the same thing, they can still tell you different things altogether.
That’s also why in every new digital marketing campaign, we have to keep doing split testing in our digital campaigns till we found the highest conversion rate. We can’t take one existing campaign as an example for another upcoming campaign technically because there are various “artistic” and “scientific” reasons about it.
With common sense, people tend to think that they can make a sound decision. But is there really a common sense?
Image Credit: Steve Jurvetson