Without any doubt, Facebook is a dominant in the social media space.
In recent years, Facebook has implemented Global Page for companies who have multiple Facebook Pages to serve different countries. They must have thought that the companies of the same brand are receiving messages from fans who are not located in their respective countries. Also, Facebook staff must have thought that they can do something to help brands harmonise in Facebook. Thus, Facebook Global Page is formed.
The idea about Facebook Global Page is not well known at all. In a community group called “The Secret Team” formed by Chris Brogan, I asked the group how they are dealing with Facebook Global Page and it turns out that most of them don’t even know such thing existed till I mentioned. It’s likely because they are either mostly sole proprietors or working in SMEs. There is someone who replied me about it that it is a good idea, and I guess he should be from an agency.
Probably this idea works well in the US and some other countries, but it is definitely not working well for me simply because it is not well known enough.
1) I have about 30k fans who are stuck in the wrong countries while they are mostly clueless about how to switch to the correct region (how many people actually know that the Facebook Pages are interlinked?)
2) Asia is fast becoming an attraction for foreigners to go to for various reasons to stay for longer period of time, other than being tourists. Foreigners come here to find a job, start a new business, invest or for whatever other reasons. Because of that, their Facebook Profile is not set to the correct country and thus they will not see the correct Facebook Page to get relevant domestic updates. We can almost forget about targeting them unless we do Facebook advertising…
3) The only method for people to go to the correct region is to tell them straight in the face of our Facebook Page url. However, that is also being covered in such a way that they will be redirected to the region that they first liked.
Facebook could have done a better job if they show the Facebook users that they are currently visiting a Global Page, and that the “Switch Country” button should be shown prominently for them to switch their default region. Right now, the “Switch Region” (They should use the word “country”) is hidden in the other options under “…” button. Who will know that?