From my 7 years of entrepreneurship to my 7 years of employment, I have been enjoying my roller coaster ride throughout my career journey and am looking forward to more in future.
Be it as an entrepreneur in the past or as a digital marketing strategist today, I have learnt four uncompromisable TRIP values from my senior mentor* that I wish to share with all of you here. They are as follows:
- INTEGRITY &
As entrepreneurs, we are always facing difficulty at the beginning stage, especially when ideas are new and not tested elsewhere. Hence when we wish to partner anybody, we must make sure that everyone has agreed to live by the TRIP values which govern and shape our conduct 24/7. If we can’t agree by the TRIP values, partnership should not be started at all in the first place. When our partners and ourselves agree to TRIP values, our written communications, actions and spoken words will be scrutinized-&-assessed based on the agreed values. That’s how simple it is to create a winning team.
These four values help us to Choose/Employ/JoinVenture/Ally/Work with the right individuals and decide what potential clients we wish to work with or walk away from.
We must internalise them, and live them 24/7 with no compromise, and it will TAKE A MIRACLE TO FAIL in our endeavours.
Any violation of TRIP in full or partially (or plainly ignoring TRIP) as our guidelines in picking who we collaborate with will bring about unhappy/unpleasant outcomes sequentially.
Human is the single most important asset of our businesses. Hence, everyone of us must share and live by TRIP values together in our spoken words, written communications and executed actions, regardless of how we are being compensated. This will be crucial in ensuring successful and satisfactory outcomes. If one of our team members violates TRIP, or worst still, if everyone ignore TRIP, then a failed outcome is guaranteed.
People may not remember exactly what we did or said, but they will always remember how we made them feel. Hence, be a righteous and good person always.
We must 100% demonstrate TRUST (building it, showing it); RESPECT (conveyed via our voice-tone, choice of words, body language); INTEGRITY (no falsifying; no wilful holding back of what ought to be shared or revealed; no lying; no cheating of expenses; no stealing of things, especially stealing of people’s credit), and PROFESSIONALISM (no b-s; from using correct grammar, doing spell-checks, to projecting visual perfection of every presentation made, every speech given, every email initiated, to one’s personal dressing, hygiene, and all physical, external things that others can see, smell and hear, and to being always on time, on cost and on quality of whatever promised by us and subsequently delivered)
Live by them, and it will take a miracle for us to fail in whatever tasks we undertake as a spouse; as a parent; as a child to our parents and parents-in-law; as an employer; as a business partner; as a staff-employee; as a provider; as a buyer, and in whatever other role we may assume from situation to situation. The same TRIP values shall apply and prevail.
*P/S: I wish to thank Mr Young for his guidance. I will never forget this. Through his own lifetime career, TRIP has been the essence distillation which has been refined and sharpened, honed to its simplest and purest level for many years. It has benefitted countless people that he had met (and still meeting, especially the younger ones who are mostly quite lost with what they ought to be pursuing) and provided frank sharing with.