Image credit: Robert Scoble
3 different business scenarios
- As an entrepreneur, you may be passionate about multiple things which ended up having yourself trying to set up multiple businesses at the same time.
- As a staff in a SME company, you may be wearing multiple hats at work such as being an accountant, a sales person, a delivery man and a customer service personnel at the same time.
- As a staff in a department of a MNC company, you may be very focused on a specific job for multiple business units at the same time.
While it may seem cool to manage so many things, it is also making the workers not focused in their work. In fact, the easiest way to fail is to manage multiple business units / job areas, especially when you are getting started.
It’s all about focus.
Being disciplined and focused is the number one thing to work towards success, which in turn helps a lot in building the business.
Developing on a new business is already not easy and may even fail on the first time. There will be lots of hard time and struggle to get things up, hence every business need your focus and your determination to overcome all the huddles in front of you.
Having multiple things to do will make Focus a very big problem. Just imagine having to work on multiple businesses on getting the funding, building them up and working on the sales and marketing. This is really a huge mistake! You are literally giving away the chance of one business to be successful because you have fallback plans of another business to work on.
What about setting priorities to your business units or job areas?
I find that setting low priority to a particular business unit or job area is simply making yourself look irresponsible because some of the lower priorities may even be ignored in the end. A business unit or a particular job area is set low priority only because it is stuck or of no urgency. However, this downtime is where you are given a chance to think-through and go through the motion of understanding where the real problems are and solving them. By giving other job areas or business units higher priority, we are literally escaping from the reality of solving issues which are stuck or of no urgency.
It is not realistic that we can only focus on one business unit or job area
Yes, realistically speaking, that is true in many cases even though it doesn’t make good business sense.
It voices down to the business management style that we would want to adopt. Whether we should hire more human resources to focus, or to make the existing staff do multi-tasking without incurring too much resources in terms of time and money.
From the staff’s perspective, he will then be focusing on meeting his KPIs while checking with his management on which task to focus on first when there are too many of them. Notice that there is some focus here though it is not an ideal situation? It depends on how successful we want to be in the business that we are in.